Individual Project Management News
Individual Project Management News Review 1
This is the Guardian news article called “Horror on Hudson: New York’s $25bn Architectural Fiasco”, written by Oliver Wainwright. According to the author, the project did not occur as anticipated. The marketing hype of Hudson Yards has a lot of superlatives. From its marketing team, it is considered as the most expensive and biggest private real estate project that has ever happened in the history of the United States (Wainwright, 2019). The marketing team also thinks that the project has a first of its kind dining destination. It has been billed as exceptionally good in every way, with a refined playground that discerns urbanites. According to the author, these marketing strategies feel cheap. Even though the marketing tea may advertise the project and paint it in all the excellent images, the quality of the project was compromised. It is apparent that no care was spent on the details, and the architectural zoo has a convulsing image.
The mess of the project begins from the skyline before someone reaches the elevated podium where the city is laid out. The 80 Hudson yards are the first megalith that comes into view. It has ungainly lumps that go up, and into the sky, with triangular observation decks that wedge into its side and forms a pointy beak that makes it look like an angry chicken. The tower leans in one direction, and its partner tilts in another direction. The developer claims that the look forms what he refers to as “a dance of sleek giants” (González, 2017). The author affirms that it is a tableau, which almost causes pity like a chubby fowl that is engaged in their first mating ritual. When one gets closer, the pity turns out to be a fit of anger. The development turns its back on passersby instead of inviting them in (González, 2017). It presents a black frontage of lift lobbies and service hatches with an entrance that sucks people up into the mall. The development also has shiny fascia and plasterboard soffits that make brands like Dior, Cartier, and Fendi to look like discount stores.
The distress could be avoided by doing the project on its own without having to make it look like another one. From the developer, Hudson Yards was supposed to be matched with the first phase of the project, which was a success. The developer could have given his best and made the necessary consultations before starting the project.
Reference
Wainwright, O. (2019). Horror on the Hudson: New York’s $25bn Architectural fiasco. Retrieved from https://www.theguardian.com/artanddesign/2019/apr/09/hudson-yards-new-york-25bn-architectural-fiasco