The Marrison company
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The Marisson company
The Marrison company is one of the stable industries that majors in the manufacturing and development of frequency of radio identification that involves the tags, which are the smart labels for pharmaceuticals and retail sectors.
Background information
The establishment of the Marrison company was done in the year of 2003. Jason Robbins is the chief executive and the president of the Marrison Company. The title of the company is the adoption of Jason’s Robbin’s grandfather away from Denver in the form of the sole proprietorship. Robbin is one of the Entrepreneurs who sold some of his two business enterprises to the firm of private equity on which he has an expectation of doing the same in the current firm of Marrison industry. After the attainment of the attendance reunion of 20th business school. After intensive research in the field of marketing, Robbin brought together an experienced and reliable team of Engineers to make some developments of the first-line products. The main target of Jason Robbins was on the pharmaceutical firms since most of them had some implementation of smart cards.
Identification of the Key problem/ strategic issues
The Marrison company has got a new manager of the operation, who is only one day old in the firm. The Marrison company is very active in the manufacturing and production of radio frequency identification (RFID). The sales of the company have extremely gone down, which has got some direct effects on the shipping targets (Render, 1997). The new manager of the company operation did expect, such as a challenge before joining the company.
Some of the strategic issues that can be applied to curb these challenges include; understanding and the analytic capabilities of the processes, organizational abilities, people skills, coordination of the methods, creativity, and Tech awareness. Operation management refers to the critical process that involves the practice, supervision processes, planning, and the other relevant improvements for higher profitability. These aspects play a vital role as far as the study of the recent trends is concerned. The analytic capability refers to the ability of someone to understand some necessary processes in a given area. This process involves a broader understanding of the various functions.
Concerning the stated business challenges of this particular research, we need to greatly understand some of these strategical issues to fine-tune the progress of the Marrison company. The strategy of the organizational ability will be very critical, especially to the director of the company. Coordination processes of the company will also matter a lot since it involves it involves analysis, optimization, and understanding of the sake of maximum efficiency. Creativity is another strategic skill the director should apply to solve the financial challenges of the Marrison company(Render, 1997). Creativity can provide new ways on how to improve the performance of the corporate. The Tech-savviness is another strategy where one has to understand the design process about the time that can be used in the in operation technology.
Analysis
Some of the techniques that can be applied in the Marrison company to curb the sales and marketing challenges include the Lean and agile manufacturing, Business process reengineering, Involvement of the employees, Reconfigurable manufacturing system (RMS)Six sigma, Sustainability and the Management of the behavioural operations. As per the analysis of the activities of the Marrison company that work in connection to pharmacy and the technology-related services, they face a lot of challenges to sell its products since they do not attain the daily sales target of products.
The Director is new to the company, where she is only one day old since her reporting. Behavioral operation management is one of the trending techniques that can be used to curb the challenges that the Marrison company is facing. This technique involves the study of human behaviors, which is very critical in decision making. There are so many factors that can determine the decision of the manager under the problem that is place.
Sustainability is another technique that should apply as the Management of business operation is concerned. The firm must operate under pressure to bring down the harmful impacts on the growth of the company. Employee involvement is another technique that the manager and the chief executive officer must adopt (Render, 1997). The Engineers in the Marrison Company must be fully be involved in all the critical operations of the business (Render, 1997). The director can also apply the technique of business process reengineering by discarding and reorganizing on the marketing strategy.
Recommendation
- The New managing director of the Marrison company should take her time in organizing and coordinating the employees or staff in the firm to deliver their services effectively and efficiently.
- The Management of the company should prepare and come up with an appropriate plan of handling the challenges that are already in place and those that are likely to arise in due time.
- The Board of a management team can get back to the drawing Board by benchmarking the business strategy used by the other related companies that deal with the pharmaceuticals and technology advancement.
- The Chief executive officer of the company should try to apply strict recruitment procedure to ensure that the company only get competent and professional engineers to improve the productivity of the company.
- They should also formulate ways in which they can improve their rate of productivity by reducing the cost that they spend on the input assets.
Reference
Render, B., & Heizer, J. (1997). Principles of operations management (pp. 518-520). Prentice-Hall.
Appendix
- Business Process Reengineering (BPR)
- Employee involvement
- Sustainability
- Behavioral operational Management.