Milk Investment Business Idea
For my business idea, I would consider goat milk as my product. The product is rich in vitamins, proteins, iron, and healthy fats, which are essential nutrients for sharp teeth and bones. This product is most suitable for growing children between the ages of two and seven (Haenlein, 155). Another group of people who will benefit from the product is those with dry skin since it boosts moisture levels and repairs skin wrinkles.
The product’s packaging will be in small tetra packets and containers, depending on the size of the product. There will be strawberry, vanilla, and chocolate flavors for the milk, which will be attractive to young children (Goetschand Gipson, 55). The products will also be processed into a cream that will benefit those with dry skin.
The products will be in different sizes and prices. This will make sure it is accessible to people of all social classes. The rates will as follows:
| Product | 250ml price | 500ml price | 1lt price |
| Goat milk | $5 | $10 | $20 |
| Goat cream | $10 | $20 | $30 |
There will a 20% discount for those who will purchase three or more products. This discount will attract more customers.
To make money with these products, I intend to always avail the products in large amounts and on time. To increase my profits, I will get the byproducts on wholesale, which is cheaper. Upon introducing the products into the market, there will be free trials for the cream and free tasting for the milk.
Since milk is a perishable product, it will be transported using refrigerated transport facilities, which will distribute the products every morning to all leading shopping outlets. Upon the arrival of the goods, there will be a filling of inventories (Zeng and T. Popham, 34). For the milk, I will personally distribute it to the consumers who are in my location and those who are far; I will use dealers to markets and sell both the milk and cream.
I will use posters and advertising newsletters for advertising my products and applying online advertising on different sites. I will also tell my friends about it, who will, in turn, spread the information to other people, which will increase the target market.
References
Goetsch, A. L., S. S. Zeng, and T. A. Gipson. “Factors affecting goat milk production and quality.” Small Ruminant Research 101.1-3 (2011): 55-63.
Haenlein, G. F. W. “Goat milk in human nutrition.” Small ruminant research 51.2 (2014): 155-163.
Zeng, S. S., E. N. Escobar, and T. Popham. “Daily variations in somatic cell count, composition, and production of Alpine goat milk.” (1997).