Macy’s Company Marketing
Question 2
The selection of the appropriate marketing channel for business plays a crucial role in ensuring the success of the business. Upon the right choices, companies ensure that they adopt the right channels upon which they reach the right people and develop the appropriate ways to market their products. Regarding the identification of the proper marketing channels, businesses should study the profile of their target audience to identify their response in various channels (FrogDog Magazine, 2017). In this regard, companies get to identify channels that align with their brand and market position. Concerning Macy’s company marketing, the company should focus on using its website channel for marketing purposes. In this regard, the company should develop information that clearly defines the company brand, services, and products. The move will help generate answers to website visitors who seek to know more about the company. Secondly, the company should adopt the use of pay per click advertising system developed under the google network. The platform offers a link to consumers whenever they search for something related to the company’s products and services. Based on this platform, the company will acquire a new market among people who are not aware of its operations but have an interest in related services.
Question 3
Regarding the assortment of company products, Macy’s company ahs develop a strategic way upon which its products get presented to the consumers. In this regard, the company has categorized its products into various groups that include home essentials, women wear, men wear, and kidswear. Under these categories, the company develops a list of related products. The catalog system helps consumers to identify the various products offered by the company. Furthermore, it makes it easy for customers to locate their items of preference. In return, the company improves the customers’ experience upon which they develop loyalty for the company. To strengthen its market share, Macy’s company develops a price tag below the various products outlining the discounts offered more so in online stores (Bhasin, 2019). The move entices consumers to acquire the products of the company at the expense of those provided by competitors since the discount improves their bargaining power and allows them to buy more utility.
References
Bhasin, H. (2019). Marketing Mix of Macy’s – Macy’s Marketing mix. Retrieved from https://www.marketing91.com/marketing-mix-macys/
FrogDog Magazine. (2017). Choosing the right Marketing Channel. Retrieved from https://www.frog-dog.com/magazine/choosing-right-marketing-channel