Luke Lazarus’s Career in Consultancy
Business owners tend to give up within the first few months of starting their businesses. Luke Lazarus Consulting, a firm based in Australia, helps start-up entrepreneurs through its challenging stages. When starting businesses, people tend to get confused about what to do, with the help from Luke Lazarus, entrepreneurs get the support to help them overcome doubts. Lazarus uses the experience gained over the years to help entrepreneurs succeed in their goals.
Today, it’s hard for start-ups to get the support to help them become successful since they don’t acknowledge they need help. According to Lazarus, most professionals never take time to help innovators grow; they are money-oriented and focus on seeing themselves grow. His entrepreneurial journey started at a young age. Lazarus has had a passion for entrepreneurship.
In school, he was a bright student who was sort after by many famous colleges and universities in the world. Lazarus had set his mind on pursuing Business Administration, which he did at the Melbourne Business School. After graduating, he was able to start and run multiple businesses all at once. Within ten years, Lazarus began to companies that Lazarus later sold. After making a profit, he didn’t stop like most entrepreneurs; he ventured into consultancy.
His passion was to see entrepreneurs succeed in their businesses. Lazarus offers advice to all entrepreneurs, regardless of their field. He doesn’t only focus on the venture alone but also on the relationship between customers and shareholders. For there to be growth in business, start-ups need to invest in creating an emotional connection between their clients and themselves.
Since most start-ups focus on making a profit, they forget the importance of engaging customers and shareholders. For a business to have reliable customers, an entrepreneur needs to understand the importance of having loyal customers. Having something customers can trust puts the business in a better position to grow. A company with a story stands a better place of standing out from others.
There are different reasons people start a business, knowing why the product you are selling is essential, and the reason behind seeking help puts an entrepreneur in the limelight. When customers and shareholders believe in a business, they will market your business to other potentials. In return, an entrepreneur will see growth.
When businesses start, owners have a goal to see the company succeed. People have strengths and weaknesses, but failing to acknowledge their shortcomings puts them and their investments at risk. Lazarus helps such entrepreneurs by finding a solution to fix the weak areas. If it involves finance, Lazarus has experience in data analysis that he uses to find answers.
Final Thoughts
Luke Lazarus serves as an excellent example of how entrepreneurs should help start-ups become successful. Due to technology, innovations have become the norm, increasing the need for successful entrepreneurs to give a helping hand to beginners. By helping others, one can learn new things in the industry.