How to design an effective marketing strategy after covid
Covid-19 has hugely sabotaged the world’s economic sector- there’s no denying that. Most businesses have significantly reduced or temporarily paused operations due to the fall in demand.
Marketing campaigns have also declined drastically during this pandemic period. And that’s justifiable because, honestly, why would you spend funds on paid ads and other marketing means when it doesn’t reflect sales?
But even as we face these rough times, one thing is for sure; the pandemic won’t last for good. So the question is, when our able medical personnel finally put the virus under control, will you be able to revitalize your business and bounce back like you never left?
If you’re unsure about that, don’t worry- you’re at the right post. We’ll take you through a step-by-step guide on how to design an effective marketing strategy after covid. So let’s get started.
Step 1: Create an emotional connection with the customers
Any goal-oriented marketer understands that empathizing with the customers is the real deal-maker when trying to sell a product. This comes in handy, especially now that consumer behaviour and attitudes have significantly changed over the pandemic.
So the most appropriate marketing approach after covid is to quickly understand the consumers and adjust to their new routines and habits in a bid to create a bond.
The trick is keenly monitoring the consumer behaviour and purchase needs changes and engaging the customers empathetically. If you can do that effectively, rest assured that sales will skyrocket post-covid 19, and you’ll balance rebalance your books in no time.
Step 2: Review your ad copies
As alluded above, customer behaviour and interests have changed during the coronavirus period. And the change has caused some ads to become obsolete, thus the need for a review.
Not every message will remain relevant to your marketing strives after covid. So be keen to ward off anything insensitive or that which contradicts the safety guidelines set by the relevant authorities.
Also, keep tabs on your competitors. You want to find out what they’re advertising, whether or not they’re pushing promotions, what their main message is, and so on.
Step 3: Be part of the conversation
It’s common human nature to appreciate being valued or recognized for whatever little contribution they make. This is the time to start a conversation with your shoppers and thank them utterly for choosing your brand.
Remember, many have lost their jobs, and there’s general anxiety within the community. So naturally engaging your customers, not forced, could be the encouragement they need to keep pushing and hoping for the best.
And remember to mind your tone and be compassionate with the shoppers. If you don’t have anything substantial to say or offer, you shouldn’t speak as you may make a bad situation worse.
Step 4: Leverage on keywords
Digital marketing is as crucial to business growth after covid as other forms of marketing. And one of the powerful resources at our disposal is keywords. So how can you make good use of keywords to promote your business in the internet space?
Google Trends is a digital marketing tool that lets you know how and what people are searching online. Align your marketing strategy to monitor the search trends and create content that aims to answer the users’ questions.
You can do a weekly review of the top searches on Google Trends and note down the reports and queries for further action. Pick on the most searched keyword and create a post to address all the customer queries and invite them to find the product or service they’re looking for at your premise.
Step 5: Offer discounts and promotions
We understand that your accounting books are not balanced yet due to decreased sales orchestrated by covid. But think of the discounts and promotions not as giveaways, but investments.
Offering discounts is an excellent way of showing compassion to your customers while simultaneously promoting your business. The good news is that it won’t cost you an arm and a leg to give to your loyal customers. Here are some of the strategies that won’t harm your books:
- Offer discounted or free shipping to customers who order a certain amount
- Put together two or more complementary goods and offer a discount on the bundle
- Try the “buy one, get one free” principle
- Adopt volume discounts to lure customers into ordering more
Conclusion
There you have it, folks. Effective marketing after covid must lean on showing compassion, warding off insensitive ads, addressing customer queries through keyword searches, and offering discounts and promotions.
Did you know that you can also keep the business operations afloat by making phone calls anytime, anywhere over the internet? That’ll be a great boost to your marketing endeavors after covid as you’ll have access to a wider person-to-person outreach at a budget.