Business Plan Executive Summary
Business Overview
BJB Los Angeles company is an organization that will specialize in the production of women’s clothing. In particular, the company will specialize in producing skirts, dress pants, jackets, shawls, shirts, blouse, stylish dresses, fashion, and formal women trousers and matching jackets. Also, the company will produce vintage clothing for women. Regarding the vision of the company BJB Los Angeles seeks to develop sustainable and high-quality fashion. Furthermore, the company aims to embrace environment conservation by using old clothes as raw materials for its production activities.
Regarding the market opportunity, the company will acquire a market from the high population of young women who focus on purchasing stylish clothes that are eco-conscious. To acquire the market, the company will adopt various advertising means to create awareness of the company brand among the people. In relation, the company will advertise its products in TV’s, social media platforms and through influential models. Concerning retail activities, BJB Company will develop an online purchasing system within its website upon which web visitors can purchase company products. The company will further develop physical stores in Los Angeles and New York to increase access to its products. Lastly, the company will partner with retail companies to acquire selling platforms within their stores.
The company will effectively compete against similar companies by specializing in high quality, trendy, and sustainable fashion. In particular, the company will employ professional designers who will develop outstanding feminine styles that create confidence for the customers. Furthermore, the company will manufacture and categorize its clothes for various events and environments. In relation, the company will focus on the colors and designs that align with a particular situation.
Concerning the market potential of the company, BJB targets young women and aligns its products with their needs upon which it will acquire the market for its goods. Furthermore, the development of Eco-conscious fashion offers the company a wide range of markets since the target market seeks to be presentable in various events and to relate to the activities of the occasion. Regarding future opportunities, the company aims to incorporate AI and data analytics technology to analyze model development upon which it will predict the next model way ahead of its competitors. The move will make BJB company a market leader in design development, which will oversee adequate of the fashion market.
BJB company will generate revenue following the sales of its products upon which it will acquire profits. The profits will be used to enlarge the organization and compensate investors within the company. In relation, 50% profit will be shared among the investors, while the remaining profit will help expand the services of the company. Within the short term, the company seeks to market its brand and acquire a significant market share upon which it can thrive to control the entire market. The long-term goal of the BJB organization is to serve as the market leader within the female cloth industry through innovation and adoption of technology. The company projects a 3% monthly sales increase following its opening, which will also oversee a continuous rise in the company profits. The increase in sales relates to the continued advertisement of the company brand, which will help acquire new customers over time. Similarly, the quality of the company’s products will help attain the loyalty of customers, thus maintaining them as a market for company products.
The management of the company will get developed along three main branches. The various branches include brand concept and analysis of future market fashion that will oversee the development of the company. Meichen Pu will lead the department. Secondly, Tian will head the department of product design, procurement, and processing that will be responsible for managing company operations. Lastly, Liu will lead to the recruitment and budget branch.
BJB company idea got conceived by three founders that are, Geng Liu, Meichen Pu, and Xingyu Tian. The founding team has adequate knowledge about fashion development owing to experience acquired upon working within the fashion industry. In particular, Geng Liu served as a graphic and visual designer in AT&T company and SCAD collaborative. Similarly, Meichen Pu ran a business and developed its brand in Alibaba and Taobao and has her fashion, beauty, and lifestyle brand successfully. Xingyu Tian has been serving as designer assistance in Los Angeles fashion week. Furthermore, the team has acquired higher education on fashion design and merchandising from the Fashion Institute of Design & Merchandising in Los Angeles.
We appeal to prospective investors to fund my business plan for implementation purposes since it portrays great potential and seeks to invest within a viable market. Concerning the amount required to start our project, we will need $ 500000. The funds will be utilized as follows:
$ 200000 – development of processing facilities and company stores
$ 150000 – purchase of operational machinery
$ 70000 – hiring of company stuff, developing the company website, and promotional activities
$ 80000 – purchase of raw materials
The company expects to make a profit of 30% in the first year and 50% in the following years. Investors can cash out their money after three years.