Executive Summary:
The bacterium Vibrio Cholera is the causative organism responsible for the cholera disease. It is a severe diarrhoeal infection caused by the consumption of food or drinking water contaminated with Vibrio cholera (Ranjbar e.al 2011). The primary cause of cholera is poor hygiene and lack of sanitation measures. The disease is an indication of the wide gap existing in society and lack of social development. Globally, there are 1.3 to 4 million people who have cholera, and about 21,000 to 143,000 people die every year from this severe disease (Piarroux et.al 2011). Our start-up is a water research company that aims to address these types of issues that face poor hygiene and lack of cholera-related sanitation infrastructure.
Piarroux, R., Barrais, R., Faucher, B., Haus, R., Piarroux, M., Gaudart, J., Magloire, R. and Raoult, D., 2011. Understanding the cholera epidemic, Haiti. Emerging infectious diseases, vol.17, no.7, p.1161.
Ranjbar, R., Rahbar, M., Naghoni, A., Farshad, S., Davari, A. and Shahcheraghi, F., 2011. A cholera outbreak associated with drinking contaminated well water.
This business plan describes a new product called the Eauxdlo mini water plant. It is a multiple cholera prevention water purifier. It comes as a multi-layer water purifier device. Such layers are designed to eliminate waterborne bacteria and impurities, minimise outbreaks and consequently less frequent treatment.
For the water purifiers company, revenues are projected to hit up to $4.155 billion during the first year at a market share of 15 per cent with revenue increasing more than 1 million as market share increases every year. The product is viewed as highly profitable when the product is licensed off with a return on investment of over 100 per cent.
Mission & Purpose and Vision statement:
Purpose Statement:
Purity in every drop
At HAUX, we believe that drinking water can only be purified through the water purifier, and this will serve as a solution to poor hygiene and lack of sanitation infrastructure area with clear water. This is why we have a profound sense of obligation for supplying our customers with the best products this suit their needs.
Our team, composed of young and skilled researchers, will collaborate with the water laboratory to build a lasting relationship. Our products are designed and tailored to solve poor hygiene challenges and lack of infrastructural sanitation measures. With this innovative product, people needs will be met and also the transmission of Vibro cholera from the environment to humans will be reduced. Our company focus is on building a multifunctional water purification machine to achieve the purpose of preventing the transmission of cholera.
Vision statement:
We strive to be one of the best in water purifier, and the name people believe to be the first source of innovative treatments and practical solutions. By installing our water purification product, people can live with pure water and escape cholera infection.
Mission statement:
We remove infectious viruses and bacteria such as cholera and aid people living with high cholera risk by installing multifunctional water purification machine to provide 100 per cent vibrio cholera-free water.
Cholera: a problem in poor hygiene and lack of sanitation infrastructure area.
We looked at the current treatments and found that a different approach was required. We are working to create a more efficient strategy to alleviating overall water quality consumption. Water must be sterilised, sterilised, purified and processed for citizens living in low hygiene and shortage of sanitation facilities region in places and emergency places where clean drinking water is not available.
Competition & SWOT:
Midea, AO Smith and Unilever are the most competitive rivals in developed countries and disaster-prone areas. The three firms currently account for 67 per cent of HAUX ‘s current water purifier market. AO Smith is a major competitor. AO Smith was founded in 1874, which gives it the advantage of having built strong customer relationships. The company went into the water purification industry in 2009 with a new venture, A. O. Smith Water Treatment Products Co. (Shanghai). Ltd. AO Smith thus becomes departments of research and development, manufacturing, wholesale, and distribution. It sets a clear marketing mission and vision, it has also held numerous press releases and has media contact, which is the tool that AO Smith uses provides for informing its partners as well as building and maintaining the relationship with clients. More than 100 types of water purifiers have been supplied to their consumers, covering all the price levels.
Although HAUX is a new company in the water purifier market, it also has its ambitions. HAUX establish a sustainable marketing strategy for the Eauxdlo mini water plant in accordance with the needs and requirements of its customers. The positive attitude towards the Eauxdlo mini water plant is also being developed through advertising and public relations.
A reasonable pricing strategy is also applied to the Eauxdlo Mini Water Plant. The strengths of the Eauxdlo mini water plant, including its targeting of poor, remote areas and rural villages, where there is a lack of health facilities needed to protect the population. This market area is empty and easy to open.
The table 1 below summarises the strength, opportunities, weakness and threats of HAUX and Eauxdlo mini water plant are in table 1.
Table 1: SWOT
| Strengths | Weaknesses |
| l Experiences: Assets do you have in your team, such as scientific knowledge, education, network, kills. l Member and staff: The project manager will regularly and effectively communicate the quality plan with scientific and business communities’ representatives and all project team members. l Location: targeting poor, remote region and rural villages where are lacking health facilities needed to protect the population as a priority. | l The rate of acceptance in society, our product only for Limited area. l Customer: larger population of patients in Haiti and the method of approach could be offensive to indigenous culture. l Company needs, such as money or equipment l High start-up costs: Less support from scientific and business communities or organisation.
|
| Opportunities | Threats |
| l R&D: Customer gives feedback on the work that was performed. l Quality management: all team members will be involved in this comprehensive quality management plan. l Organise meetings with Suppliers and try to convince them. l Suppliers: Financial support and sponsors from the scientific and business community. l Control: the process involves monitoring the status of the project and managing changes to the scope.
| l Suppliers always can supply the raw materials you need at the prices you need and increasing supplier costs. l Market demand, Employees, leaving l Environmental protection standards: whenever the government regulation is updated, need to develop technically and economically feasible recycling solution that meets the standards. |