MARKETING TEAM OF A COMPANY
The main issue to tackle here is the lack of a specific marketing department for the company. Management indirectly plays all marketing roles, which leaves the company at risk of missing out opportunities to sell out the detail of the company’s objectives to the customers. Further, the lack of a clear marketing department for the company has affected the initial company success because the absence of a marketing push inhibited the urgency for a large-scale marketing campaign in the long run. Had there been a centralized marketing team, the expansion of the company would not have affected the already realized company wins.
The recommended solutions and strategies to cab the issue in the discussion would be, first, to have the company restructure its marketing strategy physically. This would help bring out Starbuck’s authenticity and uniqueness in a manner that highlights their niche as opposed to portraying a picture of ‘basic and general’ coffee services. This would solve the problem as it will have a specific team channelling the required energy towards the marketing detail, thus unlikely to leave any stone unturned. The potential setback in this strategy would be the need for more funds to fuel perhaps the new team’s agendas which may not be particularly an ordinary expenditure for the company. This strategy can, however, be justified in the sense that it will create a long-term solution to the question of marketing and relief the management of any marketing duties. Having teams focus on specific things will help the growth of the company.
Secondly, the company can invest in content marketing. This will concentrate on the client’s needs in a more detailed way as the content marketer would get his content from researching the potential questions asked by buyers (Linn, 2010). The possible flow of this strategy has the content marketer twist the original objective of the company to please clients. This can, however, be monitored. The justification of this would be that the company will be able to have the customer in mind at all times as they will get feedback herein.
Thirdly, to improve on the marketing strategy of the business, the company needs to invest itself in community development projects. This may sound like a far-fetched solution, but would have a long-term effect on the business. The company’s concern on matters of community development and activities would create a platform for more people to get to know the objectives and mission of Starbucks. Furthermore, it would also get to form the required positive attitude and response to the company, from potential clients. The flow that comes with this recommendation would point in the direction of the audience being targeted by the company. This, however, should not be a problem as a marketing strategist would put the needed effort to the targeted audience, depending on their uniqueness and anticipated response (Pratt, 2013).
Onto the fourth point, once a marketing team has been put in place, a team can also be chosen from out of it, to deal with the marketing on the social media platforms. We realize that social media carries a lot of information which many people look to get and to solve their different needs. Setting up a summarized yet contented website and having a team to monitor and feed it with updates would help the company get clients. This can be applied differently in all the brunches as opposed to having one that carters for all the brunches in existence. The setback that may come with this would be monotony which may render the social media marketing team irrelevant. This, however, can be avoided by constantly having the team brainstorm on new ways to showcase the company’s mission in a way that keeps the potential clients interested and intrigued.
In conclusion, a steady marketing team is an essential part of any business that seeks to get the attention of as many people as possible. Having a management team play the role of the marketing strategists is a risk as they are likely to only do the bare minimum. Having experts set apart to put time to it, with the audience is mind, would bring forth the needed profit and growth.
References
Micah Pratt, 2013. 5 Steps to Improve Your Marketing Strategy. Accessed 2nd June 2020, at https://www.business.org/marketing/seo/steps-to-improve-your-marketing-strategy/
Michele Linn, 2010. How to Explain the Value of Content Marketing. Accessed 1st June 2020, at https://contentmarketinginstitute.com/2010/11/content-marketing-value/