Zenivity
is a wellness centre that provides its customers with fitness and yoga activities to maintain a good and healthy lifestyle. The brand is going to be analyzed using the SWOT analysis method. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities, and Threads. From the case of the organization, all of these aspects can be drawn as indicated below.
Strengths
- Zenivity has loyal ‘Zeni’s’ who are devoted to a healthy lifestyle.
- It has five more facilities that provide services to urban people.
- The wellness centres are located in urban areas and hence, able to attract more people in search of fitness.
- Zenivity offers several events on yoga and fitness; hence, customers have a variety of exercises to choose from.
Weakness
- Zenivity offers a few specialized wellness/lifestyle/sustainability workshops and retreats, and this gives its competitors an added advantage of offering the activities in plenty.
- The company relies on word of mouth from its customers to market itself, and this limits it to reach out to only a few customers as compared to the use of media and the internet.
- The company has financial challenges as it is unable to cope with the high rental prices in urban areas.
Opportunities
- Having been strategically positioned in urban places, Zenivity is able to get more customers as people in these areas are trying to live a healthy lifestyle by keeping fit.
- The organization has also identified market gaps in other urban locations and expanded to these places.
- It has a unique blend of yoga and fitness classes different from other facilities and hence attracting more customers.
- The company is also considering sub-urban locations, as there is an opportunity to attract more customers.
Threats
- High rental rates are hindering operations as it is becoming expensive to maintain the business.
- There are numerous fitness styles and locations being established almost everywhere, and this offer stiffer competition to the business.
- Fitness and wellness centres are gain traction slowly and hence the need for Zenivity to come up with a unique method to outdo its competitors.