Social Media Analysis Project
Introduction
Social media analysis is simply the skills used by a company to acquire information from various parts of the sectors concerning the current issues in the similar companies involved in the same type of products they facilitate in. This process is mainly done using several platforms online. Therefore in this topic of study, there are several social media platforms mentioned and the various ways they impact these companies on their daily doings. The primary aim of performing this social media analysis is to ensure the smooth running of several companies across the world, using the existing social media platforms, which can lead to their profitability in different ways.
For instance, automotive companies would use several platforms to facilitate their sales on their products as a company. Firstly, Facebook is one of the major of the social media platforms used by the company since it covers a broader area of individuals operating through it. It involves many active users all the time; therefore, it requires a lot of focus to put it down at any given point as users are ever active (Davenport et al.). Similarly, Facebook has combined business outfits for promoting a company’s products and even their terms of services. Additionally, the automotive company competes effectively due to the use of this particular social media platform to promote its sales since this platform is essential in very competitive market structures. Automotive companies can be at the forefront from other companies since they can advertise their products through Facebook, where a good number of users often interact, and they can share ideas on the best and quality products that the company produces. This has dramatically facilitated ease in the delivery of the company’s products to their consumers within a short time.
Secondly, YouTube is another social media platform that automotive company to connect to its users. The company prefers this platform since it useful in making income and also choosing the best brands (Burgess et al. 2018). This site holds a more significant number of active users. The company, therefore, uploads video clips monetized to generate advertisement revenues. When individuals interact with such advertisement clips on your tubes, they are capable of following keenly on the new prices of such products in the markets. This helps much the company to reach its consumers when the need arises of a particular product produced by the company (Khan and Laeeq 2017). Images of related products produced by the company are either uploaded on the youtube site. Through this, customers can see on the produce of the company planting a sense of belief on the output. Since this platform is accessible worldwide, the automotive companies are seriously benefiting from it since the news concerning changes in the prices in the market is quickly reaching their customers at their required time frame.
Lastly, automotive companies use WhatsApp facilitating the selling of their products in the full area. What Sapp is a widely mobile social media platform with several users operating more often. This platform does not require a lot of costs incurred in it; therefore, the company prefers it for communicative to their customers at meager costs (Korman et al.). This process is done by sending small text messages to reach their customer or other users on the app. Similarly, what Sapp is a favorable platform since it helps the company in communicating with the users or clients who are not capable of accessing online services to be able to see the new products in the market. It is, therefore, potentially a great or a better means to reach the clients effectively due to ease in access. Proportionately, the company can interact with their customers directly through What Sapp giving room for direct questions from their clients and this may bring a sense of belief to their customers when they often interact with the company giving out their suggestions on the improvements they may require to be adjusted by the company in their terms of services.
Recommendations
Typically, for the automotive company to improve significantly in their rates of selling their products, the managers involved in the inventions must ensure that there are different approaches that they operate the social media platforms in reaching their clients. Firstly, the company should include some form of after-sale services to motivate its users to purchase their products. This will significantly boost its rate of sales. Secondly, the company should reduce the cost incurred by their clients during the process of checking on the trending information on these various social media platforms. Lastly, the company has to ensure that they reach their clients through affordable platforms to increase the number of clients getting the information at the required time as possible. Additionally, the company may also involve the use of other platforms such as Instagram and twitter since this boost significantly the number of products sold by the company. Through these two platforms, the company will be able to reach its clients since they also cover a more extensive region worldwide.
Conclusion
In summary, the automotive company uses various social media platforms to enhance the sales of their products. Several users are operating online to follow the current issues that are posted by the company on their new products in the market. Facebook is the first website that is used by the company to reach its customers since it covers many users across the world. The other remaining platforms also go hand in hand with it since they are equally important in conveying the information to customers, especially what Sapp helps the company a lot in reaching the clients who are not able to access online services (Korman et al.).
Works cited
Burgess, Jean, and Joshua Green. YouTube: Online Video and Participatory Culture. John Wiley & Sons, 2018.
Davenport, Shaun W., et al. “Twitter versus Facebook: Exploring the Role of Narcissism in the Motives and Usage of Different Social Media Platforms.” Computers in Human Behavior 32 (20) https://www.sciencedirect.com/science/article/pii/S0747563213004536
Khan, M. Laeeq. “Social Media Engagement: What Motivates User Participation and Consumption on Youtube?” Computers in Human Behavior, vol 66, 2017, pp. 236-247. https://onlinelibrary.wiley.com/doi/abs/10.1002/yd.376
Korman, Kamisah, and Rohaizat Baharun. “Customer engagement strategies in Social Media: The case of Malaysian Automotive Industry, pp. 212-220. https://www.researchgate.net/profile/Rohaizat_Baharun/publication/299821256_Customer_engagement_strategies_in_Social_Media_The_case_of_Malaysian_Automotive_Industry/links/5705c66008ae13eb88b97c76/Customer-engagement-strategies-in-Social-Media-The-case-of-Malaysian-Automotive-Industry.pdf