Discussion Response on implementation of strategies by the stock market
Response 1
Hello Mahima Aka Kittu Gupta
I concur with you about the discussion on strategies that are implemented with substitutes that are owned in the stock market. Implementing a strategy like promotional pricing is convincing to customers since it tends to revolve around price alterations. Promotion makes a brand to be known by my customers who are seeking cheap and quality products. Customers’ attention is easily captured by discounts and low pricing of products and services. Subsequently, psychological pricing is another strategy that tries to bring subconscious awareness that has an influence on customers (Dangelico & Vocalelli, 2017). In this case, the company tries to play around with the price the whole number making it look as if it is lower than the expected value by a small margin. Moreover, brand sales and strategizing, you can add that both strategies can be combined together to bring a revolution in market stock hence brand sustainability.
Reference
Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279.