Instagram for Business
As a company that’s growing your Business in the
world of Inbound Marketing, you’ve already
established an online social presence to attract
leads, promote your content, and delight customers
across platforms like Facebook, Twitter, LinkedIn and
Pinterest. Instagram. With
Instagram for Business has become an essential
the element of social media marketing.
Becoming a more considerable amount of followers is not only about “the cool factor” or an arbitrarily set vanity metric. It does matter. Because you’re organic reach, your social currency, and most importantly, It the ability to drive real marketing results all depend on you maximizing the number of people who follow you on Instagram. There are many ways to grow your Instagram following over time and without resources. It starts with a sound hashtag strategy, choosing the right content for you and your audience, and posting regularly.
One of the most efficient ways to ‘growth hack’ your Instagram account is to engage with the community. That means engaging with other stores, liking their content, and commenting on their posts. The chances are that the accounts you engage with will notice and return the favor. If they want your content, they will also certainly follow your account.
Until recently, Instagram had limited native analytics. Instagram introduced its Instagram for Business platform with a built-in Insights tool. Now, you can see who your followers are and which posts respond to another vibration. To another vibration. Best with your audience. Designing an effective Instagram strategy is easy when you have data to back your decisions.
1) Instagram Stories Swipe-ups
Instagram Stories are a great medium to share your brand story. It is proven to generate more engagement than other formats. Instagram Stories is the only channel within Instagram that lets you share links to external websites, through swipe-ups – except for the profile bio that enables you to share one connection. But to get access to the swipe-up link feature, you will need to either be verified (and we all know how difficult that is) or have a minimum of 10,000 followers.
2) More Followers Means More Reach
Instagram is still very much an organic platform. Of course, there are paid media solutions, but you can always reach and engage with a good portion of your audience without spending any dollars. As such, the higher the number of followers you have, the higher the likelihood of them seeing and engaging with your content.
3) Followers Are Social Currency
Whether we like it or not, an excess of followers equals reliability on Instagram. That is precisely the game social influencer’s play. And who could argue? If your content is good, then people will engage with it and share it. So, then more people will visit your profile and start following you too. The number of followers your account sports can positively influence any decision to follow you or not.
If your company uses a visual method guide (colors, fonts, etc.), make sure that your Instagram posts are “on brand” and follow the prescribed guidelines. For example, does your company only post social images in your brand’s specific color scheme on Twitter and Face book? Should your pictures all include your company’s logo? Here are a few resources/tips when it comes to branding, some free stock photo sites for you to use (royalty-free), and a little bit of information on composition:
Use High-Quality Stock Photos Freestockphotos.org, unsplash.com, High-quality stock photos, set as a backdrop for text, and graphics are a fantastic way to showcase your brand’s look and feel. Whether you’re looking to support the launch of a new product, generate loads of attention, or build energy with consumers soon, contests are by far the best way to expand your reach, engage your community and boost virality. Among all the different types of trials you could be running on Instagram, nothing encourages people to engage with your brand and connect with your products more than UGC (User Generated Content) contests. Asking for content expands the emotional connection between the consumers and the brand. Moreover, by running a photo or video contest, you also effectively generate real and authentic marketing content created by and for consumers. It helps spread the campaign reach beyond your audience because when Instagram users post their entries, their followers see it.
9 Ways to Optimize Your Instagram Profile and Posts
- Your Business Username Not only is your username/handle a prominent piece of your business profile, but it’s also what your users will use to find you. Make sure to use a recognizable username.
- Make Your Profile Public Since your goal is to build an Instagram following, make it as easy as possible for people to follow you.
- Your Business Name Make sure to add your full business name to the “name” section in settings. I will appear under your profile picture and your handle in search.
- Add Links to Your Bio Adding a link to your description section will make it easy for followers to go straight to your website.
- Location when people see beautiful photos, they often want to know where they’re taken.
- Post Relatable, Inclusive Content, the more your users relate to your posting content, the more likely you are to get more followers.
- Customize Your Posts Don’t forget to use filters, tags, links, and hashtags to your photos.
- Use High-Quality Photos No one wants to look (or like!) pixilated, blurry images.
- Calls-to-Action Links If you want your followers to take action ( like entering a contest), you have to call them to do it! Don’t forget to use links in your captions for your CTAs.