Let’s hop in and discuss user experience tips that allow you to make your website more responsive, clickable, and increase conversions.
Here is the point. It is one thing to drive people to your site and another to convert those visitors into customers.
If you focus too much on SEO rankings, you could be failing on the other side of improving your website. Developing a website that converts isn’t rocket science, and neither is it an overnight process. There are skills that need to be sharpened like analyzing your elements, but that’s a topic for another day.
I want to discuss two aspects of user experience tips, that is the Fold and the Site Navigation.
Let’s discuss fold and its function on conversion.
Somewhere in your leaning, you may have heard that you should never put CTAs below the fold. Does the fold even work? And why?
Research shows that only 20% of people read the Call To Actions below the fold. That means that 80% of user attention is focused on what is above it.
Now, before the internet came along, people never read beyond the headline, but that has changed over time, and five times the number of those people now read the headline and the body.
Of course, the readers may have seen something that interests them or seems helpful to them.
That’s it. You guessed it right. The fold has nothing much to do with it.
So CTAs below the fold convert better? NO, I don’t mean that.
Okay, okay, this is a bit confusing, but I will explain this clearly for you to understand.
In a nutshell, the fold gives a clear clue in the deciding factors when it comes to CTAs.
In simpler terms, it is the motivation that determines whether a customer will click or not. So, here is the question. Do you trust that all your visitors will be motivated to read your content past the fold, or would you rather stay safe by placing your CTAs on the upper side of the fold?
Simple answer. I’m sure we all want to stay on the safe side. Right?
Well, that’s the whole point of putting your calls to action above the fold.
Let’s now look at site navigation.
The aim of having excellent site navigation is to ensure that you are keeping users on your site longer to give you enough time to convince and ultimately convert them.
This means creating a site that only attracts people with an intuitive website that is user friendly and easy to navigate.
This is more of an understanding of your visitors. Your target audience may exhibit different expectations, habits, and cultural conditions. That is okay. You cannot appeal to everyone, but you can always make things simple, especially the site menu, design based on their response and expectations.
Remember, the human brain is designed to capture and process information in a fashionable way. This won’t change today, tomorrow, or the next day. So do your due diligence and find out how you can take advantage of this.
Here is a clue. Many visitors only read the first few paragraphs, and if the content is broken by images, the reader will scroll further out of curiosity, and that’s how you lead them to your CTA.
Another essential aspect that you want to consider when creating a convertible website is content.
Here is the bottom line. If you don’t give your audience the content they are looking for; they won’t last a second on your website.
The trick is to put the most relevant and most helpful information in the first two paragraphs and use bold or contrasting colors to emphasize and reinforce readers’ attention. You also don’t want your visitors to scroll or move cursors everywhere to find the content they’re looking for.
Finally, go straight to the point and use a simple conversational tone to bridge the knowledge gap. Never assume that your readers know something, you will only lose new visitors.
Increasing conversion is a skill that can be perfected with time. If you have well-positioned CTAs, streamlined user experience, reduced clutter, increased relevance, and fewer disruptions on your website, nothing can stop you!