The Real Difference Between Business and Street Smarts With Fotios Tsiouklas and Alan Gokoglu
Many entrepreneurs identify themselves in a monopolistic way, which is either in formal or informal business characteristics. Rarely will you find a hybrid type? Fotios Tsiouklas and Alan Gokoglu have, however, altered the narrative. Not only are they popular in the tech industry, but as well they have an identity in the multiple club business they have set up.
With the current growth in the e-platforms, the market base has expanded. Social media platforms have made the world look like a small village. For instance, with less than a second, you can easily communicate with another individual whose location is more than 1000 miles from your area? Well, the new technology has made communication super easy and eventually solved a lot of demographic hindrances that were existed before.
Let’s have a close look at a clubbing environment. Well, you may have noticed that most clubs have a similar description of people who are rough along all edges. However, young lads have made a slight twist to the concept. With the establishment of Mango Friday, Levels Melbourne and UNIBASH, these Australian youngest millionaires, innovated a platform that has brought the American college party culture to Melbourne by combining all the universities and allowing students to mingle, network and meet other university students.
By throwing house parties, they have united influencers through Melbourne and use the nightclubs to network with Australian celebrities who end up working with their agency and clients. The two successful youngsters applied their entrepreneurship business skills to identify revenue-generating platforms in the clubbing industry while balancing it off with fun and music.
On the other hand, the apps’ development has placed them at the top on the corporate ladder. The establishment of KickSpan, which was initially created as a basic growth service for Instagram, led clients to sign up for cheap software. Nevertheless, having the privilege and exposure to the real world made them realize the market gap. To accumulate clients, they have used data collection and email marketing as a primary source of the traffic to a dedicated landing page with a strategic sales funnel.
Fotios and Alan have struck a balance between fun and business. Their tech business focuses on the development of apps to address the missing niche in the market. For instance, they have developed an app for young ones aged between 3-6, which will help them learn through fun and, at the same time, open these kids to the world of innovation.
Besides, Fotios and Alan have signed collaborations with celebrity artists to boost their advertising and marketing strategies by having celebrities as their brand ambassadors. For instance, to push BodyBlendz product collection, a partnership between Blac Chyna, Body Blendz, and the Chemist Warehouse was the best option, simply because the celeb acted as a practical example that the product works correctly and her image portrays the result.
Business is not only about making profit but addressing long term problems and focusing on the growth strategy. Make yourself known by differentiating yourself and uniquely attack the market.