MailChimp
Businesses of all sizes need reliable and scalable email marketing software. Emails offer an opportunity of personalizing communication with your customers. Convertkit and Mailchimp are two of the best email marketing apps. They allow you to create complex automated email campaigns, forms to generate leads, and landing pages. Convertkit and Mailchimp offer similar features, but they vary in specific ways. Mailchimp is built for every marketer, from novice to advanced. Convertkit is best for bloggers and e-commerce marketers.
MailChimp
It is a robust email marketing and marketing automation tool that helps businesses of all sizes use email to effectively marketing their products. Using emails, companies get in touch with their prospective customers and convert leads into sales. The users of Mailchimp get absolute control over email tracking, campaigns, social sharing features, and subscriber profile. Additionally, Mailchimp has an in-built analytic and reporting capability appropriate for marketers who need to create ad hoc reports.
In terms of email marketing automation, MailChimp enables its users to re-engage lapsed customers or inactive subscribers by creating a win-back email sequence using custom triggers that meet the distinctive needs of their businesses. This software also integrates with several third party business and e-commerce apps such as woo commerce, salesforce, Magneto, and Shopify.
Mailchimp Features
Below are some of the unique features of Mailchimp
- A/B Testing
Using a Mailchimp, you can access which subject lines or delivery times are most effective and work best with just a few clicks. Mailchimp’s A/B testing allows you to assess your sample group size and build three different variations on every test. Then it executes the test and lets you know the option that worked best.
· Analytics
Mailchimp’s analytics clearly shows in the report dashboard the emails that bounced, those who unsubscribed, who opened your email, and the link they clicked. The reports also show the number of forwards and spam complaints, successful deliveries. This app also tracks how your campaigns perform in social media platforms and subscribers with the most open.
- Marketing Automation
With Mailchimp, you can personalize your marketing with powerful automation. With this marketing automation tools, you send emails to the right people at the right time. This tool gives you the ability to create an exclusive email or email series that will automatically be sent depending on the predetermined triggers. Mailchimp’s automation includes a happy birthday email, welcome series, and notifications on updates of a new blog.
- Advanced segmentation
An advanced segmentation feature is available in Mailchimp pro. This feature of a Mailchimp allows its users to have more personalized communication with their subscribers. With this feature, you can create more complex segments due to the availability of more segmenting criteria and build these segments using website movements, purchase history, etc.Such elements enable you to send your campaigns more precisely to target subscribers.
· Integrations & Add-ons
MailChimp provides hundreds of add-ons and integration, in which you can search the app by name or filter by category. There are numerous integration categories, including e-commerce, payments, social media, marketing, etc.
- Drag-and-Drop Interface
Mailchimp features a drag-and-drop editor. You can easily drag any email template you choose.
- Email Templates
MailChimp offers a wide variety of email templates. This feature is beneficial, especially to users who are not experts in designing. You can initially choose from 23 templates, but you can also have access to hundreds of themed templates.
- Sign-Up Forms
Are you using email marketing to expand your contact list? MailChimp has sign-up forms within the newsletters tool that can assist in the expansion of the contact list. This tool strictly operates on the Opt-In model; hence your subscribers must first accept to receive emails. You can also quickly build sign-up forms and incorporate them into your landing pages, social media, and websites.
Benefits of using Mailchimp
The following are the four essential advantages of using MailChimp.
# 1. Simple and customizable interface
MailChimp has a well-designed interface that is easy to use. This user experience is significant, especially to new users. Also, it offers you a way of customizing your email campaigns.
# 2. It’s free
Mailchimp is the best email marketing tool for small businesses that want to grow and develop. The basic plan is free and perfect for companies with less than 2000 email subscribers, sending less than 12000 emails per month. It is also beneficial for bloggers and business owners that are new in their niches.
#3. Detailed analytics
When using email marketing, it is essential to have insight into your email subscribers’ activities. Frequent monitoring of email monitoring marketing metrics can significantly impact the success of your social marketing effort. When using MailChimp, you get a detailed insight into your vital data such as:
- The number of people who are subscribing or opting on.
- The number of subscribers who have opened your subscribers
- The links clicked most frequently.
#4. Automation
Using MailChimp enables you to automate tasks with the use of default marketing automation settings. This feature frees your time, allowing you to give attention to your campaigns’ communication tactics and marketing strategies.
#5. Custom Forms
In every platform, sign- up forms are crucial customer touchpoints. MailChimp allows you to customize sign-up forms and include your company’s logo. You can also add your social media pages and integrate your contact list from your mobile devices to your MailChimp list.