Upgrading Apple Phone Invention in Australia
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Date
Contents
Entrepreneurship and the Seed Stage of iPhone Business in Australia. 3
Strategic Considerations and Recommendations. 4
Introduction
Apple Company, a famous global brand, is to introduce the iPhone product and penetrate the Australian smartphone market. One of the advantages that Apple Company is enjoying is having reasonable control of both the software and hardware products for assembling its end products, allowing them to work in synergy. iPhone also has the functionality of the ordinary mobile phone, handheld computer, game console, and portable media player in a single device; it enjoys global recognition. This report focuses on the product on the Apple product and recommends strategies that the Company should employ to penetrate the unique Australian market concerning establishing a competitive advantage and innovation.
Business Idea
The iPhone Product
It is a multi-purpose mobile phone that will change the smartphone market because it is a mobile phone that has similar features to computers. Users will have both mobile and computer-based functions all in one device. Moreover, the Company will avail the product in various Apple stores and eventually supply mobile store retailers like Telstra and Optus. Potential customers are yet to find a variety of sizes and storage capacity, depending on their preferences.
Entrepreneurship and the Seed Stage of iPhone Business in Australia
The seed stage of a business is when the idea of starting up that business is still in the mind of the entrepreneur. The main challenge Apple faces is overcoming the fear of acceptance and getting a niche of market penetration opportunity. Most entrepreneurs new to markets focus on matching options, with skills, passion, and experience from previous markets like Apple already did other markets (Cohen et al., 2020). In studying the market gaps, the Company must understand the Australian market’s need and provide affordable and easy to use devices to favor its interests while competing with other providers.
Given the role of an entrepreneur in the Company, I would consider upgrading the iPhone’s usability in the Australian environment. The Company needs to consider manufacturing GSM-model devices to allow authorization of access to features that best suit Australians. For example, Huawei technologies provide free access to voice and data features oversee without hunting for external networks, something unique to Apple devices. Without letting the consumers exorbitantly spend on roaming fees, the iPhone can be flexible to allow consumers to use the voice and data features wherever they are at cheaper costs.
Strategic Considerations and Recommendations
In conclusion, Apple will have massive acceptance if it implements this strategy because of how well the brand is known worldwide. It becomes a competitive advantage because as these features bring costs of operation to the end-user down, the brand is already known and accepted in most parts of the world. For example, Samsung is using this strategy to take advantage of most Asian and African markets. As a famous brand, Apple also uses that advantage in most European countries. Providing universal and flexible features puts the Company in a better position to do well in any new market like Australia.
Reference
Cohen, D., Hsu, D. K., & Shinnar, R. S. (2020). Identifying innovative opportunities in the entrepreneurship classroom: a new approach and an empirical test. Small Business Economics, 1-25.