Hotels that Do Not Miss a Beat
Introduction
Music themed hotels are in high demand today, and people are trying their best to ensure that they thrive in this industry, Hotels have to ensure that they remain relevant in the industry, as they seek to maintain their competitive advantage. In Canada, Toronto has a large market size, and it is ideal for a music-themed hotel because of the international recording center that it once held.
The ideal location for Four Seasons Hotel and Resorts to open up a music-themed hotel in Toronto is Yorkville. The strength of Yorkville is that it has easier accessibilities to other social amenities, where one can go on foot. The additional advantage is that Yorkville has so much to offer in terms of restaurants and cafes(Albert, 2017). The weakness is that this location has a variety of choices; people may be confused about which place to go. Since it is a place that most people would love to go, there are many opportunities, and hotels are always opening up. If many hotels open up, they bring a lot of competition, and this is what causes the threat. In Yorkville, the primary streets are Cumberland, Yorkville Streets, and Bloor(Albert, 2017). For this location, the accessibility to other restaurants is easy, as there are various means of transport, and people can also go on foot. During summer, the location hosts summer music, and many people love them.
The primary target market is both the locals’ tourists, who may want to visit Yorkville. The consumer market segment is the young people, who have good income, and may either live around that place or come from far to visit Yorkville(Hudson, 2016). Such people have the interests of a cool collection of music, and their attitudes towards life are the same. Besides, most of the things that the people who visit these places buy concern music, as they are much-interested in music and good life. It is ideal to recommend the demographic market segmentation because people will often come with different ages. The music that will appeal to this target group is contemporary, as the youth love new songs(Albert, 2017). Therefore, for any music-themed hotel, it is important to hold events depending on the age of people. The youth love being rowdy when they dance, while the old are often slow(Hudson, 2016). Categorizing people, according to their age demographic, is the value proposition of the hotel, and that is why it will get loyal customers.
Music themed hotels should consider their primary target and ensure that the music they play is according to the expectation of the customers. These hotels should be competitive enough in the market because the industry has many players. Therefore uniqueness is the key.
Conclusion
Music themed hotels in Canada should consider opening up in Yorkville as the ideal place because of the many advantages that the location has to offer. Proximity to social amenities is the most significant advantage and the fact that most youths love the place.
References
Albert, K. (2017). Hotels for Music Lovers. Fodors. Retrieved from https://www.fodors.com/news/hotels/hotels-for-music-lovers
Hudson, S. (2016). Hotels that Don’t Miss a Beat. Hotel Business Review, January 2016.