Discussion – Unique Selling Proposition (USP)
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Discussion – Unique Selling Proposition (USP)
Two main competitors for my Market Line business, an online baking supplies store called Perfect Pastry, would be BakeItEasy.com and AllYouNeedIsBake.com. BakeItEasy.com offers a wider selection of baking tools and accessories than Perfect Pastry. Their site, they have over 1,000 different items across categories, such as decorating supplies, baking pans, ingredients, and more. While Perfect Pastry offers a solid selection, BakeItEasy has more niche baking tools that could appeal to experienced bakers. AllYouNeedIsBake has a larger catalog than Perfect Pastry, with nearly 800 baking items. In addition, AllYouNeedIsBake offers baking classes and instructional videos on its site. While Perfect Pastry provides recipes and tips, we have no interactive baking courses.
For Perfect Pastry, our target audience is beginner and casual home bakers interested in baking as a hobby. To stand out above BakeItEasy and AllYouNeedIsBake, our unique selling proposition is providing a curated selection of high-quality baking basics. Our site features 100 essential baking items for home bakers just starting their hobby. Products are limited to core supplies for recipes like brownies, cookies, and quick breads. Each item is vetted for quality and easy for beginners to use. This focused approach aligns with our target by making the shopping experience less overwhelming than larger sites. By keeping choices streamlined for entry-level bakers, Perfect Pastry creates a one-stop-shop experience tailored to matching new home bakers with problem-free products to ensure baking success.