A New Diet Food: The obis

Table of Contents

Executive summary. 3

Background/history on why you are doing the research. 3

Objectives. 4

i). Providing a low carb diet ideal for people with obesity. 4

ii). Providing a four phase plan. 5

iii). Identifying food to avoid and eat 5

Vi Methodology you plan to use. 6

Vii A questionnaire. 6

Viii Next steps once your research is completed. 8

References. 9

Executive summary

Overweight and obesity are main causes of protracted illnesses such as heart attack, stroke, kidney failure, etc. Obesity is connected to musculoskeletal disorders and cancers, including breast, kidney, liver, ovarian, endometrial, and colon. Child obesity is related to incapacity in adulthood and untimely death. Overweight children experience the risk of fractures, breathing troubles, psychological effects, cardiac disease, hypertension, and insulin resistance.

The primary cause of overweight and obesity is an energy disproportion of calories intake. Around the sphere, there has been an upsurge in physical inactivity because of the sedentary nature of sorts of works, snowballing urbanization, and changing means of transportation. There is also a high intake of energy-dense foods high in sugars and fat.

Today, these problems affect advanced and less developed countries with people in all age brackets affected. In a measure to address the issue, a new diet plan, “the Obis Diet,” has been developed with a view of encouraging healthy eating of green vegetables and fats. To achieve the desired outcome, the Obis Diet will be undergoing a pilot study targeting online users from corporates world and institutions of learning, including universities and colleges. The feedback will be analyzed and the results used for enhancing the Obis Diet to meet consumers’ needs and preferences.

The Obis diet help people from different backgrounds lose extra weight while consuming as much fat and protein as they like while shunning away from foods with high carbs. Previous studies have shown that diets low in carb without calories are ideal for weight decrease and results in better-quality health. The Obis diet will be sponsored and propagated globally through social media, books, etc. It is estimated that the Obis diet will draw disapprovals from the leading health experts because of its high content of saturated fat. All the same, new studies show that it is harmless to munch saturated fats. With one year of launching the Obis diet, more marketing promotions will target conventional media, including TV, Radio, and Facebook paid ads. Plans are ongoing to conduct a pilot study on the efficiency and success rate of the Obis diet

The New Obis Diet will

Background/history on why you are doing the research

The Obis is a new diet aimed at healing individuals struggling to lose weight through weight loss plans. Given the WHO estimates of the population affected by obesity, it is imperative to come up with a new diet that is effective and affordable. Based on WHO statistics, over 1.9 billion adults i.e., 18 and above, were overweight in 2016 (World Health Organization, 2020). In the same year, 39 percent of men and 40 percent of women were obese. Overall, nearly 13 percent of the global adult population were overweight in 2016. The global number of obese persons tripled from 1975 to 2016.

Forty million children below five years in 2018 were obese in 2018 (World Health Organization, 2020). Initially viewed as an advanced country problem, obesity is on the rise in middle and low-income countries, especially in urban settings. The percentage of children below five years who are obese in Africa has risen by almost 50 percent since 2000 (World Health Organization, 2020). Similarly, 50 percent of children below 5 were obese or overweight in Asia in 2018. The prevalence of obesity and overweight among adolescents and children increased significantly in 2016. Obesity and overweight are associated with more deaths globally than obese.

The fundamental cause of overweight and obesity is an energy imbalance of calories consumed. Around the world, there has been a rise in physical inactivity because of the sedentary nature of types of works, increasing urbanization, and changing means of transportation. There is also a high consumption of energy-dense foods high in sugars and fat.

The health consequences of obesity and overweight cause cardiovascular diseases such as stroke and heart disease, which has been the primary cause of death over the years. Obesity is linked to musculoskeletal disorders and cancers, including breast, kidney, liver, ovarian, endometrial, and colon. Child obesity is related to disability in adulthood and premature death (World Health Organization, 2020). Overweight children experience the risk of fractures, breathing difficulties, psychological effects, cardiovascular disease, hypertension, and insulin resistance.

The food sector can significantly help in promoting healthy diets by ensuring that nutritious and healthy choices are affordable and available to all consumers.

Objectives

i). Providing a low carb diet ideal for people with obesity

The Obis diet help individuals lose excess weight while consuming as much fat and protein as they like while avoiding foods with high carbs. Studies in the past have revealed that diets low in carb without calories are effective for weight reduction and results in improved health. The Obis diet will be promoted and popularized globally through social media, books, etc. It is anticipated that the Obis diet will attract criticisms from the leading health authorities because of its high content of saturated fat. Nevertheless, new studies show that it is harmless to consume saturated fats.

We have studied the Obis diet and established that it leads to more significant improvements in blood sugar and more weight loss. It improves HDL cholesterol (HDL), and other health markers. Despite its high-fat content, the Obis diet does not increase LDL cholesterol (bad)on average. The primary reason why low calories diets in general, such as the Obi diet, are so successful in weight loss is that increased protein intake and a reduction in carbs cause little appetite. As such, the person consumes fewer calories most of the time.

ii). Providing a four-phase plan

The Obis diet will comprise of four phases:

Phase 1 induction: For two weeks, less than 20 grams of carbs are consumed daily. Eat high protein, high fat, with leafy vegetables to kick start loss of weight

Phase 2 balancing: gradually add low-carb vegetables, more nuts, and fruits

Phase 3 fine-tuning: once close to achieving the weight goals, more carbs are to be added to the diet till weight loss gradually slows down

Phase 4 maintenance: eat a lot of health carbs since the body can tolerate without adding weight

iii). Identifying food to avoid and eat

The Obis diet discourages soft drinks: cakes, ice cream, candy, etc. Trans fats should be kept at bay, including processes foods, especially those labeled hydrogenated. Food to eat includes meats, nuts and seed, low carb vegetables, healthy fats, eggs, seafood and fatty fish, full-fat dairy, etc.

SmartGoals

-Reducing weight within two weeks

-Consumption of health foods

Vi Methodology you plan to use

The methodology used is descriptive research that describes the population’s characteristics. The primary goal will be defining the demographic segment. This method systematically and accurately describes the population and the phenomenon. The what, where, how, and when questions are addressed. In this methodology, both qualitative and quantitative methods are used to investigate variables.

Vii A questionnaire

The questions are close-ended with a scale.

Questionnaire on Weight management

1 Are you worried about being overweight? Yes, or No

2 Would you prefer a 2 weeks or 1-month weight loss diet plan?

Indicate A for 2-week weight loss diet plan or

B for 1-month weight loss diet plan

3 Have you heard about The Obis Diet? Please indicate Yes or No. If yes indicate where

A Facebook

B Instagram

C Friend

D TV or Radio Advert

4 what would be your overall goal weight?

A Shedding 5 -10 pounds

B shedding 10-20 pounds

5 What is your current weight bracket

A 30-40

B 40-50

C 50-60

D60-70

E 70 and above

6 Do you consume any herbal, vitamin, mineral or other related dietary supplements such as protein powders

Yes

No

7 Are you taking across the counter or prescribed medication with a view of reducing weight o to achieve related goals?

Yes

No

8 Have you attempted to lose weight recently? Yes, or No. If yes tick whether it is through

A Over the counter drugs

B Diet

9 Do you think you have no control over your weight?

A Yes

B No

10 Are you physically active? Yes, or No

11 On a scale of 0-10 indicate how relevant engaging in various lifestyle activities is for you? (Lifestyle changes include diet adjustment, changing health behaviors, and participating in exercises

…………………………………………………………………………………………………..

0

5 10

Not very relevant somewhat relevant

Very relevant

12 On a scale of 0-10 how prepared are you to adjust to new lifestyle changes

…………………………………………………………………………………………………

0

5

10

Not prepared

somewhat prepared very prepared

13 From the scale below indicate 0-5 where your stress levels fall

………………………………………………………………………………………………….

0

3

5

Very relaxed

ok

Very stressed

14 Check and tick the type of diet your family consumes weekly

Fast foods

Heat and serve dishes

Take out from restaurant or grocery

Home cooked meals

15 Do you take alcohol or cigarettes?

Yes

No

Viii Next steps once your research is completed

The Obis diet will be published online through our website that is currently under maintenance. To increase traffic, new articles on the importance of Obis diet will be posted every week. With one year of launching the Obis diet, more marketing campaigns will target mainstream media, including TV, Radio, and Facebook paid ads. Plans are underway to conduct a pilot study on the effectiveness and success rate of the Obis diet. We target potential online users who will be forwarded to the Questionnaire randomly. The target is 3000 interviewees aged 18- 90yrs to be completed is 3 months, including data analysis and publishing of results. Further, adjustment to our final product will be made based on the feedback from the survey.

References

World Health Organization. (2020, March 3). Obsity and overweight. Retrieved from who: https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight