A reflection paper on message mapping video
In the video, Dr Vincent Covello, who is not only the director of the Center for Risk Communication in New York City but also a globally recognized risk communication expert and consultant, deliberates on the concept of Message Mapping. Dr Vincent says that message mapping’s goals are to increase the audience’s knowledge and understanding on specific issues, to increase the level of trust between various stakeholders and to create informed and appropriate decisions. However, he later categorically states that the concept’s overarching goal is to ensure that communication is done correctly without any regrets. Further, Dr Vincent asserts that message maps can be used in communicating issues concerning natural hazards, terrorist attacks, national disease outbreaks, and industrial accidents.