Academy Sports and Outdoors Promotion
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The ultimate score of production lies at the consumption of that particular good or service. There are various good that are produced by different firms with the aim of satisfying a specific human desire. There is, however, diverse production of products that meets to fulfil a variety of social wants. In the sports sector, various sporting companies produce multiple sports equipment. Due to a large number of these companies, there is supposedly an increase in the competition of controlling the market share. In trying to win a large market of this marketing equipment; therefore, there is a need to invest in sales promotion techniques. In knowing the product and the target market, Academy Sports and Outdoors will improvise in its sales promotion method to increase the volume of sales. In this essay paper, it is a discussion on a proposal for a sales promotion about the stated company.
Firstly, as per the production that Academy Sports and Outdoors make, the products call for a particular market. Most preferably are those individuals that get involved in conventional sports like basketball and football. In this paper, the target market of basketball is going to be denoted as TM1: xxx, while those of football will go with the denotation of TM2: xxx. The third market that the company will aim is that involved in unconventional sports activities like that of camping that will be denoted as TM3: xxx. The projection is based as per the demographic and behavioural characteristics of these people that are involved in forming the market of the sporting equipment. With this choice, the company then has control in the majority of the prospective consumers of their goods. In having a better sales promotion to these targeted market, the sales volume recorded will tremendously rise. As per the figures, football and basketball enjoy one of the most significant fan bases, and therefore a lot of prospective athletes want to be in a position of being associated with the sport (Clow, 2016). On unconventional attributes, camping is one of the most enjoyed activities during free times like summer holidays.
Secondly, there are various consumer sales promotions that this company will take in order to be at a position of controlling the target market (Fetchko & Clow, 2018). The company, through its retailers, should offer a better deal in discounting its products. A good discount will invite various people to buy the products in large numbers. For the target market TM3: xxx, there should be a platform through which sweepstakes and contests are offered. The offering should be during the off-season, for instance in winter to maintain demand for the goods throughout the year. The competitions should invite various challenges like knowhow of the firm in order to win them; this will, in turn, increase the loyalty that the customers develop towards this production firm. Secondly, on the three target market, there is a proposal that coupon is offered as a consumer sales promotion strategy. Therefore for audience TM1: xxx, there should be a free sample and premium coupon. In TM2: xxx, there should be demonstrations and bonus packs. Lastly TM3: xxx there should be sweepstakes and contests as described.
With the above types of media to penetrate to the target audience, the use of coupons and offering discounts might be the most effective criteria that they should employ in reaching their target market. This is because of the distribution and the costs that are incurred in relation to their projected returns that they are capable of injecting into the sales of this sales equipment. In ineffectiveness, demonstration and sweepstakes are considered to be the two most media through which the firm will be unable to enjoy the returns as compared to the input cost that they will have to incur. The rationale behind this is the low number of people through which the channel can reach. A media that achieves great coverage is better accepted than the likes of these that will be limited to certain low numbers.
Lastly, sponsorship is an essential avenue through which a firm better makes its advertisement to the targeted market. In giving the patronage, there is an increased brand awareness that helps to keep a preference in the firm’s equipment (Gupta & Basumatry, 2018). In sponsoring an organization or an event, the sponsorship attracts a similar case of the market target. As per the case of Academy Sports and Outdoors, a recommendation is as a result of this given that it should focus on sponsoring events and organization that have a high following from the middle-aged. The youth and the middle-aged are essential markets in sporting and camping activities that form a crucial basis in their product market. If they partner with various companies whose interest to are in football, basketball and camping matters, then it will serve as an advantage to the Academy Sports and Outdoors firm in increasing the volume of their sales.
In summary, sales promotion works efficiently in promoting a company to achieve its sales projection. Through the study of an advertising case study here of Academy Sports and Outdoors, there is an essential key lesson that can be obtained from its sales promotion criterion in achieving the target market as described herein.
References
Clow, K. E. (2016). Integrated advertising, promotion, and marketing communications. Pearson Education, India.
Fetchko, M. J., Roy, D. P., & Clow, K. E. (2018). Sports marketing. Routledge.
Gupta, A. K., & Basumatary, S. J. (2018). The role of sales promotion strategies in the corporate fitness centre. Indian Journal of Physical Education, Sports Medicine & Exercise Science, 18(3), 182-185.
Academy Sports and Outdoors Promotion
Student’s name
Institutional affiliation
Course
Instructor
Date
The ultimate score of production lies at the consumption of that particular good or service. There are various good that are produced by different firms with the aim of satisfying a specific human desire. There is, however, diverse production of products that meets to fulfil a variety of social wants. In the sports sector, various sporting companies produce multiple sports equipment. Due to a large number of these companies, there is supposedly an increase in the competition of controlling the market share. In trying to win a large market of this marketing equipment; therefore, there is a need to invest in sales promotion techniques. In knowing the product and the target market, Academy Sports and Outdoors will improvise in its sales promotion method to increase the volume of sales. In this essay paper, it is a discussion on a proposal for a sales promotion about the stated company.
Firstly, as per the production that Academy Sports and Outdoors make, the products call for a particular market. Most preferably are those individuals that get involved in conventional sports like basketball and football. In this paper, the target market of basketball is going to be denoted as TM1: xxx, while those of football will go with the denotation of TM2: xxx. The third market that the company will aim is that involved in unconventional sports activities like that of camping that will be denoted as TM3: xxx. The projection is based as per the demographic and behavioural characteristics of these people that are involved in forming the market of the sporting equipment. With this choice, the company then has control in the majority of the prospective consumers of their goods. In having a better sales promotion to these targeted market, the sales volume recorded will tremendously rise. As per the figures, football and basketball enjoy one of the most significant fan bases, and therefore a lot of prospective athletes want to be in a position of being associated with the sport (Clow, 2016). On unconventional attributes, camping is one of the most enjoyed activities during free times like summer holidays.
Secondly, there are various consumer sales promotions that this company will take in order to be at a position of controlling the target market (Fetchko & Clow, 2018). The company, through its retailers, should offer a better deal in discounting its products. A good discount will invite various people to buy the products in large numbers. For the target market TM3: xxx, there should be a platform through which sweepstakes and contests are offered. The offering should be during the off-season, for instance in winter to maintain demand for the goods throughout the year. The competitions should invite various challenges like knowhow of the firm in order to win them; this will, in turn, increase the loyalty that the customers develop towards this production firm. Secondly, on the three target market, there is a proposal that coupon is offered as a consumer sales promotion strategy. Therefore for audience TM1: xxx, there should be a free sample and premium coupon. In TM2: xxx, there should be demonstrations and bonus packs. Lastly TM3: xxx there should be sweepstakes and contests as described.
With the above types of media to penetrate to the target audience, the use of coupons and offering discounts might be the most effective criteria that they should employ in reaching their target market. This is because of the distribution and the costs that are incurred in relation to their projected returns that they are capable of injecting into the sales of this sales equipment. In ineffectiveness, demonstration and sweepstakes are considered to be the two most media through which the firm will be unable to enjoy the returns as compared to the input cost that they will have to incur. The rationale behind this is the low number of people through which the channel can reach. A media that achieves great coverage is better accepted than the likes of these that will be limited to certain low numbers.
Lastly, sponsorship is an essential avenue through which a firm better makes its advertisement to the targeted market. In giving the patronage, there is an increased brand awareness that helps to keep a preference in the firm’s equipment (Gupta & Basumatry, 2018). In sponsoring an organization or an event, the sponsorship attracts a similar case of the market target. As per the case of Academy Sports and Outdoors, a recommendation is as a result of this given that it should focus on sponsoring events and organization that have a high following from the middle-aged. The youth and the middle-aged are essential markets in sporting and camping activities that form a crucial basis in their product market. If they partner with various companies whose interest to are in football, basketball and camping matters, then it will serve as an advantage to the Academy Sports and Outdoors firm in increasing the volume of their sales.
In summary, sales promotion works efficiently in promoting a company to achieve its sales projection. Through the study of an advertising case study here of Academy Sports and Outdoors, there is an essential key lesson that can be obtained from its sales promotion criterion in achieving the target market as described herein.
References
Clow, K. E. (2016). Integrated advertising, promotion, and marketing communications. Pearson Education, India.
Fetchko, M. J., Roy, D. P., & Clow, K. E. (2018). Sports marketing. Routledge.
Gupta, A. K., & Basumatary, S. J. (2018). The role of sales promotion strategies in the corporate fitness centre. Indian Journal of Physical Education, Sports Medicine & Exercise Science, 18(3), 182-185.