Introduction 200
Organizations make innovation efforts to achieve specific objectives that lead to growth and development. New technologies are introduced by organizations to integrate research and development and ensure an innovative way to market products and services. Companies deal with new ideas to ensure innovation with the increased flow of information and technology in the market. To fulfill the imperatives and sustain with a high level of innovation, organizations use social media channels in the business. The purpose of the research proposal is to investigate and analyze the interaction between innovation and social media in an organization. The research proposal consists of insights, objectives, evidence, research question, and methodology. An innovation paradigm is considered with the social media channel while accessing the knowledge and communicating product awareness to the consumers. This will help to achieve continuous updates on value propositions and ensure the competitive advantage of the business. However, with the interaction of social media, product life cycle, and new product development attributes are highlighted by enterprises.
Research objectives 500
Open innovation considers the idea generation that is applied with the help of social media channels. The design process consists of focusing on social media channels for organizational development. The research objectives are
To investigate the connection between open innovation and the use of social media channel
To analyze the importance of the social media channel in the organization
To achieve competitive advantage by using social media in the business
As described in the research, marketing efforts are made with a central point of emphasis to consider marketing challenges. Within the service industry, the importance of social media has created a benchmark for the business that leads to open innovation techniques for the company. The research problem is analyzed and investigated with a few questions that ensure the researchable chunks. The benefits of social media platforms and open innovation techniques tend to provide benefits in marketing objectives. The study provides the detail of open innovation in an organization while focusing on IT innovations and the use of a technology organization environment framework. The purpose of the research is to examine the significant elements of the firm’s decision and to focus on significant advantages that the business undergoes while using IT innovation. The measures that are considered in terms of using social media communication in the marketing of products and services tend to ensure competition and technology aspect to influence organizational development and success. With the adoption of the social media approach, there are derived inhibitors and enablers that tend to make decisions that are relevant to open innovation settings.
Social media adoption is like organization support that provides knowledge sharing to customers and clients. Success is dependent on the degree of adoption and the context of open innovation in an organization. Non-adoption of specific technologies may lead to the underrated performance of the firm’s strategy. However, small and medium enterprises must use social media as an essential tool of interaction with the stakeholders. This shows the degree of involvement by the organization to achieve the goals and consider open innovation while using the Technology organization environment framework. The use of social media has made a significant impact in terms of the corporate sphere as a promising approach to provide knowledge management within the companies. It seems to be a substantial aspect in terms of collective intelligence. The research proposal consists of an analysis of how social media platforms are used in organizations with collaborated efforts by the marketing department that lead to dynamic information sharing in the business. Enterprise management and technology empowerment in an organization mutually maximize the added value of the products and services to which dynamic information is shared in the company. With the assimilated tools and services, the organizations tend to capture tacit knowledge and ensure the customer satisfaction rate. Collective intelligence drive towards providing value creation aspect that ensures and promotes the degree of connectedness. To this end, the use of social media is evaluated by business and applied as a medium for communicating information to the general public.
Evidence 800
The conceptual link between innovation and social media are fully explored. With the emphasis of the open theory approach, there is an exchange of information with a fundamental basis as addressed in open innovation. There are different perspectives that organizations use to communicate and provide knowledge and information inside-out. However, profit is earned that refers to bringing the ideas of marketing and transferring plans for business growth. Mindful strategies are adopted by organizations to which the benefits of improving innovation, and gaining acceptance are considered within the role of social media awareness. Therefore with the help of social media interaction tools such as Facebook, Twitter, LinkedIn, the business networking has changed and gained potential benefits that increase the interaction between consumers and organizations. The contributing factors of business lead to improved relationships with customers. Internal communication is appropriately managed while creating and working on social media tools to deliver the benefits and ensure the success of the organizations. The key reasons and problems of communication are solved while adopting social media tools in an organization. Therefore intended benefits will lead to open innovation theory and ensure integrated decision-making skills by the marketing manager. Open innovation leads to interaction between the customers and clients to which organizational benefits are achieved continuously within the dynamic state and enable organizations to interact across the boundaries.
https://sci-hub.tw/https://doi.org/10.1002/sres.2521
Open systems are complex and are managed with great efforts to which it includes departments and several levels in an organization. With the increased number of levels in an organization, the organization may face complexity in deciding the use of social media tools in an organization. However, open systems are like a learning approach for the employees to adapt to the environment and realize the benefits of a strategic view that reflects new insights and knowledge to modify organization behavior. In a study conducted by —–, the use of social media impacted business growth while representing organizational success due to an increased volume of sales. The case interviews were observed, and the benefits of social media were addressed within the business in one year. According to —-, the use of social media has increased in an organization where it represented sharing information internally and externally that brought a change in the business. The interview process was carried with 20 participants, including the marketing manager and sales manager. The use of social media has reflected a change in the business to which it related to open system acceptance by organizations to work in language context and expressed practice of Facebook, Twitter, and Instagram in the organization. The information was shared internally and externally while reduced the complexity of sharing information in the organization. With the continuous support of top managers, the customers and the employees expressed satisfaction value for products and services of the business.
The case study of Australian University was analyzed with the view to experiment with the interaction of social media and innovation. The organization took social media initiatives for over three years. As such, 11 employees were interviewed to provide results of social media tools used by the organization. There were formal interactions between the employees to which led to a discussion. A qualitative content analysis approach was used to classify the importance of social media and innovation. The critical response from the interview was identified to which there are various levels to which social media can be used in an organization. Features and properties of the business are highlighted that resolved the problem of the market. In terms of using social media presence and a multi-leveled perspective, the websites and company reports provided knowledge sharing approach to customers. Therefore, the organization satisfies a high-level plan while using social media tools, especially the presence of Facebook and Twitter. A business website provides information regarding the course and eligibility criteria, which helps the students to connect with the organization and gain knowledge quickly. Internally the company does not use social media channels, whereas email is the best source of communication among employees and senior management. The organization needs to adopt a social media approach in an organization while considering the exchange of information and the interest of students. The professional blogs and the potential source of conflict can be reduced with the help of a social media channel.