Advertising Ads and compare and contrast
Introduction
Losing weight has increasingly become a global subject of discussion. Various governmental agencies and private firms have considered having the importance of losing weight publicized to help reduce the associated illness resultant from excess weight. The teenagers in specific to a great extent fall victim of obesity. ABC News and Truly are common stations with exemplary ads on weight loss.
Type of Appeal and persuasive strategies
The two television channels exhibit different advertisement states except for some incidences when they portray similar strategies. Both stations, for instance, use life histories of individuals who have fallen victim of obesity, stories of their agony and suffering is displayed from which the message on losing weight gets depicted to the viewers. ABC News often has shows showcasing individuals struggling with weight loss; the show shows at some point recommend weight-loss strategies followed by close implementation measures from a sample of individuals. The show then later displays the results from the weight loss practices. Any individual struggling from weight loss is easily persuaded to consider the displayed strategies. ABC’s adverts are very strategic and systematic that any viewer can easily follow up and implement. Truly, on the other hand, focuses on the weight loss measures by suggesting the appropriate meals for weight loss and exercise activities. The exercising activities are often very practical and excited that any viewer would wish to perform the exercises.
Image and Intended effect on the audience
ABC News television displays the image of suffering associates with being overweight as Truly presents images of relief from the suffering associated with weight loss. Both stations intend to catch the audience attention by openly showing the related effects of being overweight. The audience would take a stand related to weight loss. No one would like to face such challenges. The teenagers are often a good target audience; they are prepared in advance on the compromises of irresponsible feeding habits to prepare them for healthy adulthood. Weight loss does not reflect a direct product. Instead, it presents a virtual image of intended behaviours. The foodstuff presented can be considered as valid products that can be physically consumed. The advertisement relating to weight loss is not just about valueless ideas; instead, it is an essential consideration aimed at ensuring healthy living.
Layout, designs, text and language
From both Ads, the displays of compromises related to being overweight, the proposed measures and the implementation strategies are the key factors that that grabs viewers’ attention. The advertisement from ABC news exhibit a layout that shows a systematic step followed to arrive at the recommendable healthy feeding habits. This includes the exercise activities that would help individuals to lose excess weight.
How the advertisement appeals to the audience
The visuals from the advertisement themselves are in the first place, appealing to the target audience. The language used in the advertisements from both television stations is as well persuasive directly educating individuals on health issues. Anyone who views weight-loss advert would consider pursuing healthy living reforms. The images of the people, including children and teenagers, serves a direct warning to the viewers.
Set of Values sold
The values sold from both advertisements are channelled towards health issues. The advertisement strongly recommends healthy feeding habits and the need to exercise. Efficiency and fitness are as well portrayed in the sense that is keeping fit to ensure efficiency in all undertakings.
Vision
Ads are selling the vision of healthy living. Health is portrayed as a source of wealth; thus, the need to keep healthy through the maintenance of body weight and shape. The teenagers are, in particular, encouraged to practice healthy living standards by eating healthy and regularly exercising.
What the Ad normalizes
The adverts normalize the concept of healthy living. Overweight is a challenge.