Advertising through Social Media

Ø  Currently operating as a film specialist on social media in Northern Virginia

Ø  My responsibilities include:

·         Capturing, creating, and publishing content across multiple marketing & social media platforms.

Ø  My knowledge in photography is an added advantage to my work.

ü  The opportunity created by advertisers

ü  How do they execute this opportunity

ü  In 2016, it cost more than $14.8 billion to advertise in the US

ü  Worldwide, the cost of an ad on social media is predicted to shoot from $32 billion in 2017 to 48 billion in 2018

ü  The success of a business is dependent on social media advertisement(Statista,2018)

Ø  They include:

·         Facebook

·         Twitter

·         Instagram

Ø  Social medial sites have become significant medium f instructions.

Ø   By using these sites, advertisers get the opportunity to advertise brands and companies.

Ø  As you go through your social media feeds, you come across various adverts.

Ø  Facebook is one of the widely used social media sites in advertisements.

Ø  The number of users and the time spent on the site is what marketers use to promote their products.

Ø  The majority of the companies are using their promotion budget on social media advertisements.

Ø  It has ready market due to its ever-growing participants

Ø  Provision of interactive and informative space for communication with customers.

Ø  Creation of awareness and  engagement

Ø  Statista,2020 postulate users increase from 2.95 billion in 2019 to 3.43 billion in 2023

Ø  Companies get faster feedback from consumers and are equally able to respond in time.

Ø  Marketers can influence social media users to purchase a particular product and to stick to it.

7 to 9

Global Social Media users

How does it Work?

Ø  Cost-Effective

Ø  Consumer satisfaction enhanced

Ø  Provide market insight

Ø  Motivate consumers

Ø  Increase overall sales.

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ü  promoters aligning with users online activities

ü  this is possible through:

·         identify potential customers

·         Initiate communication with them.

·         Release information about the product.

ü  Maintain communication with the client.

ü  Clients get attached to the products.

ü  Assess social media platforms

ü  Identify the ones that fit the company best through:

·         Considering the information to be shared.

·         Contribution of the platform for future mission

·         Intention pull or push advertisement Bansal et al. (2014)

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Ø  Creating an advertisement account on various platforms is free and can be done by an employee without additional cost.

Ø  Companies quickly gain insight by monitoring users’ activities online.

Ø  Similarly, clients are enthusiastic about purchasing from companies that are interactive online.

Ø  Consumers spend more time only, promoters present ads that are matching their preferences.

Ø  According to ( Ozuem &Bowen, 2016), this strategy is referred to as behavioral targeting.

Ø  Not all users will be potential customers; therefore, it is crucial to identify prospective consumers (Ferreira et al. 2017).

Ø  After initiating communication and introduction, product brands are released to them.

Ø  Responding to clients question and concerns are vital in winning the Users confidence in a product.

Ø  Bensal et al. (2014) define the customer engagements high dedicates, heightened absorption of information, and high energy level.

Ø  It essential for companies to narrow down on platforms that consist of their targeted potential viewers

Ø  The relevancy of the information shared is essential. For instance, you cannot share electrical items on a health care platform.

Ø  Intention- Pull ads will direct the customer to exactly what they are looking for

Ø  Intention- push ads will direct a client to suggestions.

·         Difficulty in measuring return on investment (ROI).

·         It takes time to grow an online presence and monitor customers’ online activities.

·         Difficulties in developing balanced advertisement efforts.

·         Social media users perceive ads as annoying.

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Ø  Approximately 31% are not able to quantify RIO.

Ø  This makes it very difficult to convince the company’s top management that social media publicity is the best tool for growing company sales.

Ø  Similarly, 42% of marketers assume that monitoring social media platforms are complicated.

Ø  A group of users perceive ads as irritating and thus installing ads-block apps.

Ø  The availability of such apps limits the consumption of the message sufficiently.

Ø  This makes the social media advertisement meaningless.

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Ø  Accurately identify the platform.

Ø  Engage the right audience

Ø  Engage in social listening

Ø  Share content that has the right information in a friendly manner.

Ø  It should be clear and easily understandable.

Ø  Welcome feedback

Ø  Maintain consistency

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Ø  This will help the company meet its primary objective by selecting a popular platform among the targeted audience for the fruitful advertisement.

Ø  The company must understand the needs of the targeted. This help is understanding what works best for the group.

Ø  The content should be specific to the company and the product.

Ø  Moreover, the content should also be short, precise, and engaging the audients.

Ø  Critics used to be used as an opportunity to improve companies’ products.

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Ø  It opens a platform for:

·         Customer engagement

·         Brand awareness

·         Customer satisfaction

Ø  Similarly, it provides market insights and increases sales.’

Ø  However, for productive us, it needs proper planning and identification of targets.