Aggressive Advertising
Introduction
Aggressive advertising is the process of directly engaging target consumers of the given product or service that has been in existence or a new product to attract the target consumers.
Strategies used on aggressive advertising
Reaching out influencers by cultivating customer relationships to the target audience to ensure that the given influencer or brand ambassador has a direct impact in encouraging people to use the product or service by praising it, demonstrating, or giving testimonies.
Emotion outsells logistic is a way of showing the target consumers on how the product has carried away the emotions of the consumers. For example, the advertisement on a washing detergent will indicate on how the child is dirty and upon the mother seeing him or her she would be angry but when she remembers the detergent then she would be relieved since it would remove all the dirt.
Associating the product with celebrities, if a customer sees that a certain celebrity using ta product then he or she would want to associate with the product too.
Laws to rely on when defending a brand image
Mail order rule helps the company to protect their image on failure to deliver their promises, for example, if a company cannot deliver the product on time, they would give the consumer an option to cancel the product if they are not comfortable with the stipulated change of delivery.
Children privacy rule will require the site to obtain parental consent before adverting the product, for example, the company would stipulate that the given product is not suitable to watch with children under a certain age.
Conclusion
Advertising helps in boosting sales of product and services. Maintaining the rules of advertising a product would create a good reputation for the given product or service.