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Aim and Objectives

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Aim and Objectives

Aim of Research

To investigate different techniques employed in making sure that customer who shops at early morning and late-night as well as in winter month access products and services conveniently and effectively.

Objectives

  • To investigate the impacts of understanding consumers by the retailers on accessing the products and services at any given time of day and in different seasons of the year. The objective aims at knowing and understanding the wants and needs of the customers hence accommodating the situation that buyers faces.
  • To investigate the effects of the effective customer care team on the access to services and products by the buyers during late and early hours as well as winter months. The objective of research target at finding facts on how effective customer care team would enable the business to make its sales during the odd hours and in winter months.
  • To find out the relationship between the right location of the enterprise in relation to access by the customers conveniently and effectively at any time. The location of the business would determine the accessibility by the customers, which determines retaining or to gain new customers.
  • To investigate the results of utilizing business resources like work in an organized manner to help the customers access the product and services at a convenient time. Utilizing human resources would lead to offering effective access to the services and products by the buyers who shop at late night and early morning since workers could get grouped into shifts.
  • To find out if interacting and getting feedback from customers would enable successful retailers to get the necessary information about the need and wants of the customers who shop and late and early hours. Feedbacks from consumers would result in the adjustment of the time of business openings to offer such customers time for shopping or access to different services.

 

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