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An Exercise to Move from Problems to Research

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An Exercise to Move from Problems to Research

Moving from problems to research projects

  • SUBGROUP COMPARISONS:
  • How do apartment dwellers differ from homeowners in the sports they watch and pay for?
  • How do traffic patterns in our web site differ from those who click through different categories of news articles?
  • Which policing methods are most effective in lowering property crime in our city?

 

 

  • PREDICTIVE MODELS:
  • What are the purchasing patterns that indicate that a female customer is probably pregnant?
  • What variables measured by the sensors inside this machine predict when it is at high risk of malfunctioning?
  • How much more likely is a customer to default on the loan he/she holds with us if a new charge appears on his/her credit report?
  • What factors indicate a high risk that a high-value customer may move to a competitor?

 

  • SENTIMENT ANALYSES:
  • Is employee morale adversely impacted by the new overtime pay and new healthcare copayment regulations which reduced benefits to employees?
  • How is sentiment toward our brand evolving in response to our cooperation with Hurricane Katrina relief efforts?
  • Is our proactive, Twitter based approach to dealing with our recent recall helping control damage from our recent public relations fiasco?

 

  • COMPLEX MULTIVARIATE ANALYSES:
  • How could our firm route our aircraft taking into account travel patterns, weather, customer demand, and competition’s routing?
  • What factors should play a role in my trading for stocks algorithm, and how should I weight them?
  • What factors should I consider in hiring the new CEO to turnaround this declining firm?

 

 

Now move from the problem statement to a conceptual frame that becomes your research model.

ASSIGNMENT: Pick one of the several suggested pathways, and then think of a real-life problem and develop a research project idea. Submit 1-page research idea statement with a specification of the problem and research analyses that will be conducted.

  Remember! This is just a sample.

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