Analysis of an Article
“Science of Supermarket: Analysis of Consumerism in the Developed World” that was written by Courtney Zozulia is a good essay that explains the behavior of consumers while in the supermarket. The essay has a clear thesis where it supports proper supermarket organization which will encourage customers to increase their sales. The author recognizes that organization of spatial real-estate from large-scale layout to individual shelving as a way to maximize sales as consumers will have interaction with the goods. The background of the whole essay supports why supermarkets should have a better organization so that they can attract consumers of different ages. The thesis statement of the essay is well established and supported which makes the essay clear on what it supports.
The background of the essay has concentrated more on the benefits of proper organization and placing products on the paths of consumers so that they can have time to decide on the product they want. This is effective but not at all times because we have time-conscious customers who will not have all the time for the shopping. This can make the individual shelving irrelevant when the customers have no time to shop. The content of the essay is sufficient to convince the reader on the importance of constant movement when shopping as it encourages increased sales. This also encourages impulse buying as well as frequent visiting of the supermarket when there is proper organization and free movement of shoppers.
The disadvantage of this form of the arrangement according to the author is how to control the increased number of moving customers who are independent. The effort required to make the layout individual is also in question which can make it hard for the supermarkets to achieve this form of real-estate. The author argument is logical and good as it covers both the positive and negative impacts of individual shelves in the supermarket as well as free movement. The author supports opposition where it will be hard to monitor all individuals if free movement and individual shelves are implemented. The opposition also believes this idea will be time-consuming which will discourage shoppers who are in a hurry.
According to the essay, the proposed arrangement of the supermarket will be appreciated and will increase customer satisfaction where goods will be placed at the convenient areas of the consumers. This will facilitate impulse buying and will motivate frequent buying from loyal customers. In the essay, the author includes both the advantage and disadvantage of the arrangement which shows that the essay is not well grouped. The layout that will be decided upon should facilitate timely shopping, routine dash around and minimize overcrowding. The author fears that if the customers are familiar with the layout of the supermarket, there will be need of frequent rearrangement which is an indication that the proposed layout can be expensive to maintain.
The article is clear on its purpose as it supports both the opposition and proposition side. This creates room for readers to decide on which side to follow. The writer’s point is complete as it includes both sides of his idea which supports the thesis statement. The arrangement of the essay is logical where thesis statement is included in the first paragraph. The body is well developed as it consists of the opponent side and proponent side of the thesis. The essay ends with a conclusion which summarizes all the points discussed in the essay as well as giving the stand of the author.