Apple Inc Customer Profiling
Customer profile also referred to as customer analysis, is a critical point in a company’s marketing plan or its business strategy. It is through profiling that company management can quickly identify with their target customers. The second role of a customer profile is in knowing the needs that the customers have. Lastly, it is also involved in the specification of how the product meets the satisfactory needs of the consumers. In this customer profile, it is an analysis on the geographic, demographic, buying patterns and other features that are important in this Apple’s power bank project
Firstly, the industry to thrive must have its segmentation and, in particular, with this project. Two customer base segments will positively impact in higher sales volume of this product. Behavioral and Psychographic segmentation form the market segment section of the customer profile. In psychographic, customers are grouped as per their interests, activities, opinions, and lifestyle traits. On the other hand, Behavioural will focus on the various behaviors that the customer exhibit towards the product of the company.
Subsequently, Apple should focus on the demographical bases and behavioral bases as its strengths essential to deal with in this industry. The demographic market segment is very decisive, and therefore, the approach should focus on the new power banks on various aspects. The first aspect to that note on is the age of the target market since Apple Inc. products are associated with dissipation, the age should be a young age that is interested much in living a luxurious life. The millennials’ age bracket fits well as the target market. Secondly, there should be a further study on the occupation of the people that form this target market, and lastly, their focus should be centered too in addressing the lifestyle patterns of these people that form the demographic segment. In so doing, essential elements in marketing, therefore, will be discussed. Hitherto, the market should be in a dense place so as the distribution channels to be affordable and quicker (Dubey et al., 2018 P. 3)
Additionally, the customers herein should be people that love to be associated with brand loyalty. In winning customers to be associated with Apple Inc, therefore it means that they will opt to settle for the newer power banks of the company. The market should also be ready to buy, and this segment will target mostly people in business and travelers since they spend a lot of time outside their homes, creating a niche of their gadgets running out of power. The geographical location dictates a place that is well equipped with infrastructural development, which will facilitate easiness in deliveries. With the inception of online trading, the company will invest in doing online orders and delivering to the physical location of the customers (Kuiper et al., 2018 P. 6).
Having seen the customer profile, it is of importance to note that people in business and travelers under the demographic and psychographic segment are the products’ primary target audience. The profiling of the businessmen and travelers suggest that with this audience, they have the willingness to purchase due to the complexities of their life patterns. Also, their purchasing power is high due to the lavish lifestyles that most of them indulge. Therefore, setting them as a primary target of the company will see an increased sales rate.
In conclusion, customer profiling is essential for marketers to know netter on various market niches. The manufacturers, through a customer profile, will easily relate to the kind of the primary target that they are aiming for their product. Through the study of Apple Inc’s introduction of power bank projects, critical lessons in customer profiling are brought out in detail.
References
Dubey, R., Sachdeva, R., & Dubey, M. (2018). The inquisitive path for segmentation of mobile customers using a data mining approach.
Kuiper, E., Constantinides, E., & de Vries, S. A. (2019, May). Two-Stage Clustering Approaches for Customer Profiling: A Practical Framework. In 27th Annual High Technology Small Firms Conference, HTSF 2019.