B2B and B2C marketing strategies
Business to consumer (B2C) marketing strategies refer to situations where organizations promote their goods and services directly to customers by creating, advertising, and selling the commodities for people to use in their daily activities (Gummesson 7). on the other hand, business to business (B2B) marketing strategies include the process businesses market their products to other firms for use in the manufacture of other goods used in general business operations or to be sold to the end-user. B2B marketing often relies on buying decisions driven by logical processes, whereas B2C marketing is based on purchasing decisions driven by emotion.
Both B2B and B2C are significant in creating relationships in the business world, although they differ regarding the type of connection they build. B2B leads to developing more personal relationships useful in driving long-term business, while B2C concentrates on building transactional relationships since less time is spent on knowing the client (Aleshnikova et al. 11). B2B marketing focuses on branding, which is considered crucial than in B2C marketing, and developed through useful relationships. The decision-making process in B2B requires keeping more open communication between the different organizations to reach an agreement, whereas B2C requires simplifying the process and creating a message that offers a customer the need to purchase a good.
Despite the differences, both B2B and B2C marketing strategies converge due to the advancements in technology today. Marketing is done mostly on the internet, particularly social media sites like Facebook (Iankova et al. 170). With increased access to consumer information and more reliance on consumer decision-making’s social experiences, both methods are converging concerning audience behaviors and the marketing techniques employed to reach them. Consumers also get to know the businesses even before the businesses study them.