Nutrition and diet are very significant for healthier lives; good health can be achieved through the following guideline for healthy nutrition. Recent research by Lancet and UNICEF body shows that millions of under-five-year-old children die annually due to malnutrition, and hence there is an urgent need to fight against the severe condition. Besides, the U.S fund for UNICEF president, Caryl Stern advocates for more resources allocation to ensure the right nutrition for children. Perhaps, I tend to think that the U.S baked print beans advertisement provide an ideal and appealing message that can serve as a possible solution to the problem of malnutrition. The advert contains influential information that can persuade the audience to take a step further to go for the product. Furthermore, the print advertisement contains content that is simple, short and precise, and hence most viewers can understand it very well. Moreover, the advert is fully effective since it drives some of the viewers’ emotions by stating some of the valid facts about the product.
The Baked beans advertisement has incorporated some components of pathos by presenting the content which triggers the emotions of the readers’ positively. “Love the taste or your money back” is someway causing brilliant emotions that make the viewers of the adverts full in love with the product, thus increasing their willingness to purchase the product. The pathos used also reminds the readers of the importance of baked beans in their bodies since the latter provides plenty of nutrients, thus preventing chronic diseases and malnutrition. Perhaps the advert also uses logos technique that is ” are there other beans toast?” which tries to convince the readers and viewers of the advertisement that the baked beans are worthy and even more satisfying in many ways.
The advertisement makes indirect use of ethos to create the spirit of persuasion, making more of the readers and viewers love the product. The product is described as follows, “It is rich. Thick tomato sauce that we know you will love.” This depicts the high possibility that most people will love the product because of what it contains.
In my opinion, baked beans advertisement is well designed and approached in favour of most viewers who love the product. The advert also gives valid facts that in turn, contribute to an emotional response from the readers of the advertisement who wish to taste the product.