Best Features to Include in an e-Commerce Website
Qubit Lab software development company will help you set up a user-friendly and functional e-commerce site quickly. Think all e-commerce sites are created equal? Think again. While it’s now easy to create websites, not all of them make it through a week, let alone months and years. The reason is that creating a perfect website is no joke; some experts say it’s even impossible, alright.
Still, it doesn’t mean you cannot optimize your site’s design features to provide users with the best shopping experience at the comfort of their couches. With the help of experienced Qubit lab software developers and ‘algorithmers,’ you can set up a high-functioning e-commerce site to treat users to various products and services online on a 24/7 basis.
What do all successful e-commerce websites have in common?
Successful e-commerce sites are user-friendly and mobile-friendly designs with the following features.
- Search Boxes
Excellent search functionality is at the heart of user-friendly e-commerce sites. Online shoppers now appreciate features such as auto-completion, magnifying options, a button to accompany the search box, and prompt display of search items.
Most importantly, search boxes should be simple for user-friendliness, so be careful with sophisticated filters because the online place is characterized by split-of-a second decisions.
- Product Image and Video Gallery
Modern-day internet surfers appreciate videos and images more than text even. It’s the reason YouTube is performing better than most cable channels.
When it comes to e-commerce websites, images, and videos are a must-have. Provide detailed and high-resolution graphics, so there’s no mistaking products that closely resemble. Better yet, show the product’s unique designs, logo, and trademark features and include a video of the product at work—graphics boost sales conversions.
- Product lists
Product lists are essential for catalog management. Consumers love organised information, so find a way to group items based on defining features, uses, and consumer shopping behaviors. Item groups are convenient when suggesting similar products to purchase or low-priced options.
- User-generated reviews
Include product reviews section because statistics show that 95 percent of shoppers read reviews before making the purchase decision. 6 in 10 online shoppers also say they only go for products rated 4 stars and above.
User-reviews must be unaltered. Don’t worry about negative reviews. Negatively-reviewed products sell as good as the positively reviewed ones, sometimes even better. Sometimes, consumers are unlikely to trust positive reviews and find brands that allow negative reviews to be honest.
- Contact and shipping info
The biggest reason for abandoned shopping carts is unforeseen shipping prices. That is why detailed shipping information should not miss in the checkout pages. Better yet, include a ZIP code calculator so shoppers can find the costs based on their location.
Shipping info should include delivery time, regions outside the business’ normal shipping zone, and quick delivery options if possible.
In case of free shipping, provide codes on the site’s header navigation to be visible to all.
- Frequently Asked Questions
A FAQ section on the product’s page helps establish confidence in the product manufacturer. Users can type their questions concerning the product warranty, returns, specifications, etc., and find support.
- Advanced payment options
The days of limiting shoppers to a single payment method are long gone, now the payment options are as many as the number of e-commerce sites there is. Payments can be made from bank accounts, debit cards, credit cards, and even e-wallets facilitated by various payment getaways.
You do not have to set up and run your payment system. Simply choose from popular online payment getaway providers such as PayPal, Skrill, BrainTree, etc. to suit your customer’s preferences.
But you do not have to support all payment options. Currencies like Bitcoins are unreliable, just explain to your customers why a specific payment option is unacceptable.
- Security measures
Safeguard shopper’s information because this is the age of geeks, some of them malicious who like to target e-commerce sites. Website development platforms like WordPress and Magento are known for their complex security features, consider developing your site using these platforms.
Other security features to consider include SSL certificates for secure client-server connectivity. Throw in extra layers of authentication requiring a password-username combination or system-generated codes to continue. Don’t forget about firewalls and antivirus protection, and lastly, include your privacy policy information.
There you go now; setting an e-commerce site up and running is easy, but not all websites are created equal. In case you want a successful e-commerce site, consider outsourcing the development to Qubit labs, an offshore development center comprised of Ukrainian developers specialized in delivering exceptional custom design masterpieces and SEO solutions.