BUSINESS RESEARCH
In discussions towards the upcoming four-part assignments, the concept that very well makes more sense to me with a start up on conducting secondary sources research on Coca-cola is Coca-Cola’s selling concept. This is so because Coca-Cola happens to be very aggressive in terms of selling its products using some of the essential promotion offers that it gives.
I carried out investigations on three resourceful sources that present Coca-Cola as one of the world’s most successful sellers and distributors. Researching on the internet about Coca-Cola was the first step I took in conducting my research on Coca-Cola’s selling concept and how it has been able to stay ahead on the market over the years. I was able to retrieve useful information from a website as my first source that talked about marketing management in Coca-Cola and discussed the selling concept it uses. I then used a credible source on Google scholar on how Coca-Cola manages its customer relationships and Coca-Cola,s socio-cultural brand dimension as they encompass all the concepts it puts into consideration with integration on the selling concept. This source issued out some of the promotion offers Coca-Cola gives to its customers that put them at a better selling advantage. In my opinion, this source was essential in showing how well Coca-Cola has been able to maintain good customer relationships as an aggressive seller of its products through some of the promotion offers it gives to its customers.
When carrying out my research, I enjoy doing it according to the way I had initially planned. It also gets more exciting and smooth when I can retrieve documents that would aid my research as finding credible research resources put me on the right track to carry out my research. Google scholar offers lots of necessary information necessary for research information. I hope that the approach I took in conducting my research is sensible to everyone. I would highly appreciate your feedback because it would give me heads up in knowing and even learning other effective research strategies aside from the one I know in the future.
References
Dumitrescu, F. M. (2016). The Dimension Of The Socio-Cultural Brand Of Coca-Cola. Social Sciences and Education Research Review, 3(2), 48-54.
Edenpapers. (2019). Marketing Management in The Coca-Cola company – Edenpapers. Retrieved 9 June 2020, from https://edenpapers.com/blog/marketing-management-in-the-coca-cola-company/.
Ling, X. (2017). Customer Relationship Management: Case study Coca-Cola Company.BUSI