Business Social Media Analysis

Business Social Media Analysis

Business Social Media Analysis

As the CEO of a small chain of local restaurants, social media is an excellent digital marketing tool that meets modern consumer demands. One of the potential benefits of social media is improved brand awareness. The platform is profitable and less demanding for users, particularly in making the company visible. It uses a simple design that allows the creation of profiles on different social media platforms. The company profiles are significant in networking by building relationships and getting insights about new customer trends. According to Nelson (2018), at least 91% of marketers enjoy increased brand recognition due to intensified social marketing efforts. Incorporating social media marketing to my company can improve the customer base within a short period. The marketing strategy can further enhance the experiences of users.

Social media is a suitable mechanism for developing interactions and engagements with customers. Every successful business relies on having effective communication with customers. In this way, there is a higher chance of convincing customers towards purchasing specific products. Customer interactions are vital in determining their varying tastes and devising effective strategies to ensure they are met. Integrating social media in engaging customers helps convey the company’s message and obtain their undivided attention (Nelson, 2018). Undoubtedly, social media is beneficial in connecting with customers and creating real relationships.

Moreover, social media reduces the costs incurred by a company in marketing its products. Being a cost-effective strategy, it increases the investment returns and allows the diversification of the budget to other business payments (Nelson, 2018). Even though a company can invest a small amount of money and time, there is a higher possibility of having good returns over a short time.

However, the strategy can pose some negative aspects to the local restaurants. One of the elements is regular monitoring. The advent of social media requires simultaneous responses to avoid hacking. With the local chain of restaurants, customers can be checking their social media profiles to determine the available meals and prices. In this way, some customers can misuse the sites by advertising their products and conducting insulting campaigns (Laureen, n.d.). Also, social media disillusionment can negatively influence my company. The advertisements can create a negative linkage with the consumer’s minds. It is significant to evaluate the audience’s preferences before displaying the company’s products.

Furthermore, social media can taint the restaurants’ image through the publication of fake fliers on the company sites. The company can ruin its reputation by attracting negative comments from the audience (Laureen, n.d.). In this way, it can lose more customers due to increased backlash from the public. Since information posted on social media is not deleted, it can impair a company’s online presence.

In my benchmarking study, I noted that social media had enabled different local restaurants to increase their digital presence. For instance, Sweetgreen restaurant has gained massive customers through Instagram. It provides its audience with incredible photos of their menu items resulting in numerous social comments and likes. Every post made by Sweetgreen increases cohesion and widens the customer base. The Good Batch also utilizes Instagram to feature its cookies and pastries. The small restaurant is a vivid example of social media use because it continually demonstrates its shops and products connected with the neighborhood by featuring iconic places in New York. In my study, Yo! Sushi utilized Facebook as a social media platform to update customers about seasonal specials and menu items (O’Connor, 2020). Facebook allows the restaurant to convey longer messages beyond food hence increasing its presence in the market. Social media is a dynamic strategy that helps customers gain a better perspective of a company’s products and grow their digital presence.

References

Laureen, L. (n.d.). Negatives of social media marketing. Small Business – Chron.com. https://smallbusiness.chron.com/negatives-social-media-marketing-22347.html

Nelson, S. (2018, February 6). 7 reasons why social media marketing is important for your business. Digital Doughtnut. https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-important

O’Connor, B. (2020, April 15). 7 successful examples of social media marketing for restaurants. Fundera: Compare Your Best Small Business Loan and Credit Card Options. https://www.fundera.com/blog/social-media-for-restaurants