The Halo effect is where one uses one positive side of an individual or organization to form a view. You can develop a bias by judging others with just one thing without considering additional aspects. This happens every day in your life. Hallo effect borrows from the adage that says the first impression matters most. It is a basis through which strangers form a negative or positive attitude about you. You can be judged on your physical appearance, your skills, or even the people you associate with as friends. It is not a fair way to assume the individual or company. History of Halo Effect The “halo effect” was first coined by Edward L. Thorndike in 1920. The American psychologist did experiments on military officers, which included “ranking” subordinates by men. Before he allowed the officers to communicate with their subordinates, he asked the superiors to rank them according to their character traits. They included intelligence and leadership ability. However, the results were different from what Thorndike expected as the officers came up with negative and positive traits based on…

Anyone who is in the process of making a decision needs a starting point. It can be a focal or anchor point. However, according to psychologists, most people tend to believe what they heard first, and it impacts their final decision immensely. It is known as a cognitive bias in psychology and referred to as anchoring bias in simple words. Apart from affecting your daily decisions, you can also use it anchoring bias to boost your sales. You can make use of the anchoring bias effect to increase your business. It is easy and straightforward. But you must implement each of the tactics carefully. Here are a few ways you can influence the prospect’s buying decisions and make more money. Original price or the discount   To capture the attention of a buyer, you should not only indicate the discounted price but also include the original price. Most buyers are looking forward to saving, so unless you let them know that they will save money, they are not likely to buy. Anchor the initial cost into the buyer’s mind, and…

How to Support Your Team Through the COVID-19 Pandemic A key component for ensuring long term organizational success and business continuity is preparation for emergencies and disruptions. This is why businesses have set out measures and protocols to help navigate such occurrences. However, only a few, if any, were prepared to deal with a global pandemic such as COVID-19. In the months after, the novel coronavirus COVID-19 was declared a global pandemic, businesses have been forced to deal with unprecedented challenges. These include: Supply chain disruption Inability to markets Closures Reduced productivity due to a limited workforce Despite facing such unique challenges, business have displayed great resilience, agility and ingenuity to continue serving their clients and protect their employees. However, more needs to be done. Other than the health and economic effects, COVID-19 has put a significant psychological toll on people. Unfortunately, there are millions of people who have lost their jobs and others forced to settle for salary deductions. With the number of COVID-19 cases still on the rise, there’s a lot of anxiety due to the stress and…

Loyalty programs Loyalty programs have gained traction in the business world especially with the growing popularity of bid data. The amount of data that is captured in a royalty card can be used by businesses to revamp their marketing models. In fact, research has shown that businesses can use loyalty programs not only to gain new customers but also for loyalty and retention. Annotated Bibliography Magatef, S. G., & Tomalieh, E. F. (2015). The impact of customer loyalty programs on customer retention. International Journal of Business and Social Science, 6(8), 78-93. Magatef and Tomaieh (2015) researched Jordanian customers to determine the impact of loyalty programs on customer loyalty and retention. The findings of their study reveal that there is a positive relationship between customer retention and loyalty programs where customers are likely to stick to a brand that has loyalty programs. However, their research did not distinguish between customers of large business owners and those of small business owners. Moreover, the authors approached their study from the perspective of customers. Consequently, there is a gap of knowledge on the impact…

TOP 10 BUSINESS STRATEGIES   AN ACCOUNTANT COULD IMPLEMENT IN THE FIELD OF ONLINE MARKETING DURING COVID 19   With the offices and industries being shut during covid 19, all the business has turned towards the field of digital marketing to approach their customers and encourage new customers. Competition among businesses has risen in the digital platform, and companies compete to be recognized in the digital world. .Here are ten strategies by which an accountant of an organization could take up during the coronavirus crisis   Go digital: The first and foremost step is to go digital to advertise the official website. Implement a cost-effective method by which one can increase the traffic of the website. Instead of implementing on television advertisement that can cost you a lot, go for digital advertising tools. Many organizations contact their customers via social media. . Comply with the other instruction at in terms of the circumstances We have seen a lot of TVs, and it is quite bizarre to see irrelevant ads at this moment. Companies move quickly from the normal culture and adapt…

Austrian Holders will Soon be Able to Spend Crypto in Over 2500 Locations   Cryptocurrency holders will starting this summer, be able to spend their crypto assets using A1 Payment. There are over 2500 points of acceptance for the A1 5Gi network, belonging to the country’s largest mobile network shops.   Austrian Fintech Company Salamantex announced in a press release it had integrated its Crypto Payment Service Software with the A1 Payment platform. Accordingly, merchants will start accepting Bitcoin (BTC), Ether (ETH) or Dash, as an alternative to cash or credit cards, in summer 2020. The firm will roll the initiative to multiple outlets, and it’s already inviting retailers to trial the new point of sale crypto-capable terminals without incurring any activation costs.   Switching To Cashless Systems   Salamantex is full of praise for the country’s decision to start switching to the cashless systems of payments as far as possible. Salamantex Chief Operating Officer Markus Pejacsevich stated:   “Our goal is to make paying with digital currencies at the checkout as easy and natural as we have been used…

Substance-related and addiction disorders are characterized by an individual’s inability to control the desire to use drugs regardless of the negative consequences. At the practicum site, was a client showing restlessness, excessive sweating, muscle tension, inability to relax, excess worries, and Nausea. After a series of physical exams, and blood and urine tests results showed very high drug toxic levels. Relating to the symptoms, it was evident the client was suffering from anxiety disorder due to progressive substance abuse. The most effective way to help the client recover was through the CBT approach (Summers, 2015). CBT is a form of psychotherapy that addresses an existing mental situation. This approach is a short term psycho-social intervention that effectively changes the way the client thinks and behaves. Moreover, it equips the client with skills to manage stress and anxiety, as well as ways to cope with the strong urge to use drugs. CBT also focuses on educating addicts on how to approach feared situations. During therapy, it appears that the client also suffers from substance-abuse related stress. Stress could result from the…

Tips on Team Building Activities   There are different tips that a person should consider if they want a successful team building activities. It is important to note that team building activities can be frustrating ad stressing at times especially at the time you are planning about them. During the time of planning, some of the activities that a person should consider for the team building activities include finding a venue, scheduling about the meeting and having a budget. The aim of the team building activities is to ensure that everyone enjoys the activities and also interacting with one another. On this page, I will highlight some of the team building activities that need to be considered.   One of the team building activities that a person should consider is art. Among the corporate team, it is important to note that art is one of the most used ways as a team building activity. Since the corporate team speeds their time painting and drawing, they are likely to enjoy it relaxing and bonding with one another. There are several benefits…

Problems facing curriculum advancement in the UAE Article title Farah, S. & Ridge, N. (2009). Challenges to curriculum development in the UAE. Dubai School of Government POLICY BRIEF. Article summary The article mainly talks about the curriculum in the UAE and the challenges it faces. The curriculum entails aspects to do with classroom activities. It can be broken down into three: the intended curriculum, implemented curriculum, and attained curriculum. The intended curriculum entails any documents provided by the Ministry or any education body on what should be taught in schools. The implemented curriculum involves what happens in the classroom, how the teacher delivers the content, the resources used, and the time coverage of a topic. The attained curriculum is what the students grasp and learn in class. In 1972, a central authority of education was established: the Ministry of Education (MOE). MOE’s primary three responsibilities are the provision of the current curriculum, the evaluation of textbooks every five years, and plans and oversee the examination. Students’ materials such as textbooks for English, Math, and Science have been introduced for a…

The name of the business used for this observation report on essential marketing is Trolley (Trolley Kuwait). The company -Trolley, is a chain of convenience stores that primarily focuses on meeting the needs of niche markets at private universities and malls (“About – Trolley”, 2020). Today, Trolley has 53 locations in different areas and regions around Kuwait (“Home – Trolley”, 2020). The chain of convenience stores managed by Trolley are therefore found in private universities in Kuwait and malls in the country. The stores are also located in gas stations, with the business seeking to tap into the market of those pumping their gas and buying a few essentials before continuing with their trips (“Store Locations – Trolley”, 2020). For instance, Trolley Qurtoba is located at 4th Ring Road, Station No. 28 OULA Gas Station. Apart from private universities, malls, and gas stations, several Trolley stores are also located in a few selected hospitals, health clubs, and police stations—for instance, Trolley Al Salam Hospital, located at the Al-Salam Hospital Bnied Al-Gor. An example of a store in a health club…