Chapter 17 Case Study 17-18 As a digital retailer, how does Alibaba provide value to Chinese consumers? What sets of values are unique to the Chinese market? As a digital retailer, Alibaba has transformed the way they operate their business, setting them apart from the world of eBay and Amazon in the United States. Starting off in their home country, China does not have the traditional retail business that companies in the U.S can easily transition their e-commerce business too. The CEO of Alibaba Jack Ma states that “E-commerce in the U.S. is like a dessert. It’s just supplementary to your main business. In China, because the infrastructure of [traditional retail] commerce is [so] bad, e-commerce becomes the main course” (Alibaba Case Study). Alibaba uses this to its advantage by being the middle man for businesses to consumers. By allowing a range of small to big companies, consumers have various high-quality products to choose from. Besides, Alibaba has utilized its resources by meeting various needs in their various online sites, from small business products to large business products to investment…

Marketing Plan- Nike Incorporation   EXECUTIVE SUMMARY Established in 1964 by Phil Knight and Bill Bowerman, Nike has grown exponentially and established itself as a household name in the design and manufacture of sportswear. The company specializes in the production of athletic apparel such as eyewear and clothing as well as sports equipment used across different sports. With an impressive revenue of $24 billion US dollars, the company is ranked 90th, according to Fortune Magazine (Fortune, 2018). Nike’s large enterprise employs 73,100 employees worldwide. This concise marketing plan is based on a thorough analysis of the strengths, weaknesses, opportunities, and threats encountered by the company. The primary objective of this marketing plan is to improve the efficiency of the growth strategy employed by Nike. It also aims to suggest means of building relationships with the existing customer base as well as the design and production of new products to meet specific customer requirements. Currently, Nike employs targeting and psychographic segmentation as the main aspects of its marketing strategy (Bashin, 2018).   MISSION AND VISION STATEMENT Mission Statement “To bring inspiration and innovation…

        Chapter 14 – case 4-1 Racha Khouli Adams State University                     According to the principles of subsidiary, Ten-Tom Waterway was supposed to be a local project. Following are the reasons behind this suggestion. The principle of the subsidiary is clear that political decisions need to be taken and implemented at the local level, and not by the central authorities – to ensure that appropriate improvements are carried out at the domestic level. As per the theoretical provisions of the principle, Tenn-Tom Waterway was meant to be a local project beneficial to the local community. The principle of subsidiary emphasizes the importance and the dignity of human individuals. It holds all forms of society. It is assumed under the subsidiarity principle that human beings are by their creation nature social individuals and emphasizes the importance of intermediate and small-sized community. In other words, any project launched should be for the benefits of the people at the grass-root level. However, the Tenn-Tom Waterway was unsuccessful project solely because of…

      EHR Database and Data Management     Provide a complete description of data entities (the objects for which you seek information, i.e., patients) and their relationships to the attributes collected for each entity (data collected for each entity, i.e., gender, birthdate, first name, last name, etc.) that apply to the hypothetical database. You can use a concept map similar to the “Database Concept Map” resource to help you describe the relationships between each entity and its attributes. A data entity is an object with a list of attributes that distinguishes it from other objects. For instance, a patient is a data entity with possible attributes such as patient_id, patient_dob, and patient_gender. Another entity in the database is that of a doctor where we have attributes such as doctor_id, doctor_name, and specialization. There can also be an entity like a test that includes attributes such as test_name, test_date, test_time, and result. The above three entities relate to another. Entity relationships can be in the form of one to one (1:1), one to many (1:M), many to many (M:…

Health Communication Intervention strategy for Dementia in Australia 1.0Introduction and ProblemDescription 1.1Problem Statement Dementia stands out to be a serious public health menace affecting the elderly populations in Australia. It is ranked as the second leading cause of deaths in Australia, yielding to 10.6% female and 5.4% male deaths annually. Dementia is known to gradually cause brain impairment among elderly groups, which results in conditions that deter memory, speech, mobility, behavior, andcognition. 1.2 The Problem’s relevance to the program. It is essential to consider Dementia as a public health concern issue in communication intervention plan as overall care is needed for the elderly. The vulnerable groups need to be attended to with care; hence strategized their care providers should consider communication plans. Direct human dialogue is deemed to be vital as Dementia affected populations need patiently channeled discussion to have their memory and cognition on track. 1.3 Interaction of Planning Team and Team members The planning team for this communication strategy will be the care providers both at homes and in the hospitals and the close family members. The two…

        Delivering a Great Speech.               Delivering a great speech. Public speaking is an essential tool in life’s activities; From making presentations at the workplace to teaching students and making speeches in events and so many areas in our lives. Being a good public speaker can enhance one’s self-confidence, build a good reputation, and open many opportunities. The ability to pass ideas with clarity and confidence is crucial for articulating the importance of your research or obtaining funds from sponsors, or even proving your products’ credibility. Public speaking is a very critical skill that is often underdeveloped among higher education professionals. I have liked so many things in Will Stephens’ Ted Talk that I will apply them when I have a public speech or presentation. These tips include; knowing which tone to use and when to use it, use of gestures which is an important tool to keep your audience present and active and not forgetting to give anecdotes when necessary because they’ll give me credibility as a speaker and make…

            Health Concerns                 Health Concerns High blood pressure is becoming a significant health challenge around the globe. Studies have indicated an increase in blood pressure cases around the world. Adults are the worst-hit, especially the women (Zhou et al., 2017). High blood pressure, also known as hypertension, is a condition in which the force of the blood in the arteries is very high. Hypertension is a dangerous condition since it disrupts the usual living styles of a patient, and it may also cause other deadly diseases like heart problems. High blood pressure is mostly determined by the quantity of blood that you’re heart pumps and the level of resistance in the blood arteries. When the heart pumps a lot of blood into narrow arteries, the highways’ strength will be high, which causes high blood pressure. As the world cases of hypertension increase worldwide, one of the worst-hit groups by high blood pressure is African Americans. Research shows that 3 out of 4 African Americans are likely to…

factors that affect the quality and quantity of Xray beam Quantity refers to the number of photons produced during an exposure. Factors affecting the quantity of a beam include Peak kilo voltage kVp- An increase in peak kilovoltage increases the quantity of Xrays while a decrease decreases the beams’ quantity. Tube current mA- An increase in tube current increases the quantity of extra beam while a decrease also decreases the quantity The quantity of Xrays is directly proportional to tube current and exposure time An increase in voltage ripple decreases quantity while a decrease increases the quantity An increase in target atomic number z- increases the quantity while a decrease decreases the quantity Factors affecting the quality of x-ray beam quality relates to the x-ray spectrum changes and the effective photon energy. An increase in peak kilovoltage increases the quality of the x-ray beam while decreases the quality of the Xray beams An increase in target atomic number z- increases quality while a decrease decreases the quality An increase in voltage ripple decreases quality while a decrease increases the quality…

Use hair in Americanah to examine race, culture, and identity In what ways does Adichie use hair in Americanah to examine race, culture, and identity? Americanah is a novel focusing on Nigerian characters in the United States and later back in Nigeria. After some struggles, Ifemelu becomes a successful blogger on matters concerning race, culture, and identity. Hair is one of the aspects used to examine race, culture, and identity throughout the novel. When we are around people of our origin, we are usually comfortable with the way we look. However, when we are around a foreign community, people feel depressed because of the difference in skin color and the nature of the hair. This is why, back in Nigeria, Ifemelu describes her hair as ‘glorious’; this is because she was in Nigeria, and most of them had Kinky hair in common thus, they celebrated their ‘African’ hair. However, Ifemelu’s mother later cuts her hair because of religious extremism. The case is different in America. This is because Africans are considered from a different race; thus, Ifemelu’s mother’s hair could…

Threats on Tata motors Threats of new entry: the risk of new entry shows the level and ease t which new companies can enter the automobile industry. Entering into the automotive industry business will require a new company to have upfront capital, economies of scale, customer loyalty, trademarks, advanced technology to manufacture modern and unique products, compliance with government regulations, and patents, among others. This makes it difficult for new entrants who have no prior understanding of the industry. Tata Motors has been in operation for many years and operates in the automotive sector, which has high economies of scale, requires significant up-front capital for starters and advanced technology, among others. Thus we can conclude that there are high barriers for a new entrant to the industry. Therefore, there is a weak threat of new entrants, although a supplier of automobile parts may have a safer entry because of the industry’s experience. Also, it is easier for auto companies to venture into the industry, as the case of Google and Apple, who are making a powerful entry to the automobile…