Changing demographics in customer loyalty
Time constantly moving indicates changing demography, which represents changing needs in the market. Therefore, industries have to look for possible changes in trends, fashion, taste, and preference. Age, sex, size, location, and ethnicities are all factors to be considered when discussing to demography. If you observe closely, age takes center stage in discussions that touch on industries. Here, the population is grouped as either old or young. The young persons are then divided into generation Z brackets and millennials. On sex, while taking the food and beverages data, this category is divided into either male or female. Location implies as to whether urban or rural residences. Ethnicity refers to the cultural background of an individual.
The millennials are slowly aging to be college adults or parents. Either way, they are a peculiar group who are leaned towards accessing fresh, healthy, and organic food. It is a group obsessed with ‘keeping fit’ as a societal trend, pressure, or individual targets. At the core, is diet hence serving insights for the required foods. Generation Z is a group that focuses on a mixture of flavors, spices to bring about taste. The old population is eating diets that serve their deficiencies in chronic and immune-related instances. They will opt for food with high proteins or high carbohydrates, which are considered immune boosters.
Ethnicities play a vital role in the industry to ensure your survival. America is a multicultural country consisting of various origins; Hispanics and Latin-Americans take the lion share in communities constantly migrating into the US. In a survey done recently, Asians are now commanding larger percentages. These groups are commanding up to $2trillion market share annually. Their preference and loyalty to their respective Hispanic and Asian dishes is superb and makes it ideal as they are staunch to their culture. Islams will only consume meals that are halal certified. Their population size is set to increase over the years, making it a viable source of consumers.
The demographics are key in ensuring success in the logistics department both present and in the future. As a department, you can decide to open semi-specific line outlets in collaboration with BAS. The store majorly dealing with food X is situated were food X is in high demand. Along with it, the packaging should be attractive according to the sex, age, or ethnicity one deals within a certain area. Female gender like colorful items, males prefer plain or non-colorful, Hispanics prefer Spanish graffiti, millennials lean towards mature presenting images, generation Z prefer colorful, celebrity identification. Also, transportation should be a quicker method with an effective storage method to deliver fresh food on order. The future aligns with BAS’ presentation of the outlet to fit the ethnic, religion, or age gap presentation.
Delivery, storage, and packaging will act as the epicenter of customer attraction. Customers who get their orders delivered after long hours of order usually get frustrated and opt-out of the logo that let them down. As noted by most market observers, they usually influence their fellows and go away with them. Their attitude on taste and general appearance of the product changes probably forever. Storage is also crucial in ensuring that the foods being delivered by BAS are a true representation of Rodriguez foods. Spoilages generally takes the loyalty out of a customer due to the negative health effect associated with them. Packaging represents the market on target. It will be better to package items according to the market audience present in a certain geographic location.
In conclusion, customer loyalty undergoes evolution and necessitates similar reciprocation from the industry players. The logistics department in Rodriguez foods should partner with BAS to ensure they carter for the changing demographics based on ethnicity, age, and sex. Packaging, distribution, and storage should be the key areas the department focuses on to unlock the present and future loyalty.