The marketers need to be keen on the selection of colours to be used while formulating the commercials visuals. That applies to all medias of advertisement such as television, billboards, fliers and outdoor displays. Colors are attached to various emotional reactions. The eyes are able to send information to the brain which returns as a reflex. The reflex manifests in form of different emotions depending on the color. Green represent nature and hence evokes a feeling of calmness and good health. Red evokes a feeling of happiness and yellow stimulates reaction of optimism. The emotional feelings therefore act as drive for the buyer to opt for trying out the product (Pelet & Papadopoulou, 2012).
Repeating the occurrence of an action, appearance of an object or repeating a word makes the minds of the buyers to always remember the encounter. That in tern develops into familiarity and confidence on the value of a product or service. Companies use this principle to advertise their brands and logos. Symbols are also used to enhance an expression of a products quality. For example crystal is related to pure water. That captures the viewers attention and they psychologically get convinced of the value of the product. Different commercials are laid in relation to the culture of the target market. For example, a coastal region will have its advertisements based on beach life and things common at the beach. No buyer will resist a product connected to their culture. Themes for commercials are to be age sensitive to void missing on potential customers. Furthermore, the commercials are supposed to be as general towards age as possible (Moriarty et al. 2014).