Communication and media socialization
Answers chapter one
- Mass media influences the social world of different people and how we relate to it in different situations. Mass media significantly influences the Americans by activities such as listening to music, watching and reading through different types of media which affects their social world. Mass media allows people to choose the types of media content they access. Mass media could decide on when to use particular media. Mass media offers the opportunity to create content like social posts and video uploads. The media act as a socialization agent since it brings together all the elements of mass media and the individual’s social world, enabling people to interact efficiently and conveniently. Mass media facilitate social relationships due to interactions and communication on different social media platforms.
- Power of communication and media socialization directly or indirectly affects how people question popular culture. Media enabled the mass communication in which various groups demanded the different roles of the family members like wife and husband. As a result, changes started occurring in traditional family structure such as women working outside their homes. The power and communication and media socialization directly or indirectly affect the cultural setup of the societies due to the exchange of various information in the existing media platforms.
- The critical elements of the media and the social world model comprise users, technology, content and the industry. The media industry gets influenced by the changes in technology as well as the content it produces and distributes. The users get affected by the media content. The technology gets influenced by the media content since it persists as instrumental in changing application and directional use of the technology. The content gets influenced by the industry through production and distribution. Civil rights and the model: media content affects different movements for the civil rights in united states for the African Americans. As a result, media outlets created favorable media coverage and in most cases, resulted in altering some factors that would result in negative coverage. The movement indirectly affected the media industry by influencing journalist to cover them during the non-violent protest, which changed the entire industry.
- Characteristic of the digital media includes (1) lived experiences involving face-to-face interactions as well as communication through different media platforms and possess a single receiver. (2) Internet and their devices such as Smartphone, tablets and Smartphones. (3) The audience can respond and comment on the media content as well as sharing, promoting and distributing content in digital media through various socials media platforms like Twitter, Facebook and Instagram. (4) In digital media, and the individual can decide when and what content one wishes to access. Similarities, two forms of the media share most of the devices used in communication radio. Both possess the elements of a communication system comprising the sender, message and receiver. The two types of media possess known sender of the message with an anonymous receiver. Differences: digital media possess the interactive characteristic of communication while traditional one exists as one-way communication. Digital media allows interaction between the sender and receiver, which is limited in traditional media. Traditional media involves the large and unknown audience as compared to digital media in that identification of the audience could be revealed.
- On personal understanding, structure exits as the patterns of the particular social behaviors based on the cultural values and worldview of a specific society. The structure can exist at the family level or community level. Moreover, agency occurs as the intentional human actions or activities based on personal worldviews or the cultural backgrounds of the person. Example of structure in media: a social system like culture, economy and government define how the technology and media content impacts the users as well as how users influence the media industry. The structure of the media industry critically affects the workforce in the industry and content displayed.