Question 2
What is communication- communication involves the process of transferring information/message from one point to another that occurs between the sender and the recipient.
What type of communication is used while studying remotely?
The type of communication that occurs while one is studying remotely entails mediated communication in that it entails the use of digital and computer-based media.
What are the barriers to communication?
Barriers to communication refer to the aspects that hinder effective interpersonal communication. The barriers to communication may include language barriers arising from differences in language, cultural differences, for example, differences in norms between diverse cultures, lack of adequate attention between the parties involved in the communication, and prevalence of distractions. Communication may also be hindered by the prevalence of divergent perceptions between the parties involved in communication.
Examples of how convergence is being used in classes at Zayed University
Convergence has been integrated as part of learning within Zayed University. One of the ways in which the concept is being applied entails the integration of different digital technologies in classroom learning, advising, and assignment. The university uses different internet technologies, for example, digital recording systems, images, and the broadcast mediums, for example, digital television in advising and issuing assignments.
Question 4
What is advertising?
Advertising refers to the non-personal communication of information that is paid for and employed by sponsors through diverse media to persuade people regarding the nature of products, services or ideas. As such, advertising is an instrument or an economic tool that is employed in the marketing process.
How do advertisers fool people by false advertising claims?
Advertisers fool people by false advertising claims by appealing to their emotions. The rationale is to influence the target audience to purchase the product. Amongst the technique employed to appeal to the audience emotions entail the use of product endorsement by celebrities.
How is advertising performed now in the media?
Advertising is being performed in the media by using different approaches amongst them persuading the target audience to believe or do something. The process of persuasion involves appealing to the target audience’s emotions with respect to diverse levels that include the economic, quality, desire, attention, and identification.
Examples of what advertisers are trying to sell during the COVID-19 crisis
During the prevailing COVID-19 crisis, advertisers are trying to sell health products, for example, sanitizers. The advertisers are strategically placing the ads on social media platforms, for example, Facebook, Twitter, and YouTube to create awareness and influence one to purchase their products.