Company Profile
Konbini is a world-class, groundbreaking digital media company striving to provide the best to its loyal visitors. Ever since 2008, the company has been on its toes searching to keep every intrigued mind up to date with the current affairs. It covers different topics, including Musique, Cinema, Lifestyle, technology, and partners. In the same year(2008), Konbini launched its news channel (Konbini news), dedicated to reporting and empowering youth stories. For the youth, here is where you find killer stories.
The company appears as a creative media space covering all social media platforms from Facebook, Flip board, snap chat, Instagram, YouTube, and not forgetting twitter. Located in Paris, Ile-de-France, the company is privately held with over 200 employees working to ensure the viewers have the best experience browsing through the site.
The international company also has its offices in different parts of the world. Some of the offices are in New York, Mexico, Nigeria, Lagos, and London. As an ever-growing company, it also aims to increase its boundary by setting up offices in more countries.
In terms of specialty Konbini primarily aims at providing its visitors with pop culture, Content, News, Report, Journalism, Entertainment, and Support. The companies YouTube channel has over one million subscribers, with a playlist of various topics, from the fast and Curious, Konbini sports, and Clickbait. Also, on the same platform, they have a community where views can share their comments freely.
On Instagram, Konbini has over 1.5m followers and 9873 posts that range from photos and videos. Their Facebook page is also doing better with over 4M followers, and 4M likes “All pop everything.” With their ever-increasing popularity and timely news coverage, Konbini is set to increase the number of visitors coming to the page daily.
Editorial content
Konbini offers an interactive users friendly site to all viewers both in French and English. It’s also an excellent platform for the client to market their products, offering authentic media content. The website’s home page is filled with different stories that come with eye-catching images and videos. Also, these stories run down the page to infinity.
The website menu is divided into five different sections: the Topics, Chains, Videos, Partners, and Level up. There are over ten subsections to explore under the topic section, including food, Musique, Food, and many more. Also, this section is highlighted in yellow. Moving to the chains, the chains are composed of different Konbini subsections. These are the News, Pop, Radio, Binge, Food, Sports, and many more. The chain section is highlighted in red.
Videos are among the exciting sections on the menu. Highlighted in blue, the movie section is composed of various videos found in the Konbini YouTube channel. They include the Track ID, Video Club, Interview Sandwich, Fast life, and other exciting video categories.
The partner’s section is highlighted in black with only one subsection, “level up.” The level up section highlighted in green takes a different font but is the last section on the menu while going down.
The company offers a platform for jobs; they are frequently searching for new ideas and talented individuals to include on their lucrative team. Their job openings are posted on their LinkedIn page as well as the job corner page. It offers an excellent opportunity for different people sharing the same state of mind and the drive to discover new things.
The international company searching for millennials is also looking to expand its territories, carrying its advertisers to different counties like India.
Business Model
As a media company, Konbini has varying business models that work in its favor.
Subscriptions
Konbini offers a great deal on subscriptions. One can access their newsletter by merely visiting their newsletter page and dropping off their email address and click “Subscribe.” Using the given model, the audience will always receive a newsletter to keep them up to date with current information. Their YouTube channel is also blossoming with lucrative subscribers who have access to the latest videos whenever they are posted.
Content Marketing
Numerous articles are posted on the platform every minute. In this model, Kondini uses content for marketing its product or services, making revenue in the process. Ideally, the process can be performed by an individual or the company at large.
Content marketing is mainly addressed towards a given audience. In this case, the content is primarily for the youth.
Content Models
Player Content Model
This entails two, three, or more individuals working to meet the demands of the business. Their task involves creating, producing, and selling content.
Processor Content Model
The model mainly aims towards promoting and integrated business services that the entire Konbini explores. In this model, a team works on SEO techniques, scalability, and different protocols. Also, the teams come up with standards on how the content will be created and managed.
Performer content Model
The given models are used at Konbini to build on the external audience via content products. The editors’ team manages the resource center, video channel, magazine, or dedicated website intending to increase the general audience.
Platform Content Model
The platform content model mainly aims to market and sell.It takes mostly an integrated product or business technique to help generate revenue.
The Audience
Konbini grabs the minds of charming millennials from all over the globe. As a current generation media company with over 50 million different visitors annually in 30 countries. Konbini has done itself proud by becoming a major player in pop culture. The platform offers mega brands via their platform, reaching out to young people worldwide. Ideally, the company can generate two-thirds of its audience internationally—Konbini’s audience grows up to 150% annually. Since 2011 the numbers have grown tremendously. Presently, the company is primarily focused on the group of millennials born between the 80s and 2000. Given that smartphones have become a part of life, Konbini starts to gain more from the millennial.
According to Mediametrie and Net Rating, Konbini’s traffic has gone down to nearly half. They mainly rely on platforms such as snap chat to increase their profit. However, they will not share any revenue.
Konbini mainly aims to inflict positive ideas to its audience, offering them new and exciting stories every day. For this reason, Konbini stands to gain more audience from all over the world.
There are currently 7million millennials in France interacting with the Konbini platform; this is more than 50% of the target cover.
Konbini mainly depends on large global brands running across different territories. For instance, Coca-Cola is now working with Konbini in several countries.
The growth through new counties
With the ever-increasing audience, Konbini is set to expand its office locations to different countries worldwide. Presently, Konbini has offices in Paris, London, Mexico, Nigeria, New York, and Lagos. Due to its successful setup, the company plans to launch India’s offices to explore the broad market. Also, Konbini is working on a different version for South Korea. However, China is out of the picture due to the many regulations in accessing social media.
The selection of new countries
The company mainly aims to have headquarters in every country where millennials are dominant.
During their selection, here are the given criteria are used:
The millennial population in the country-Mexico became a target for the company due to the 90 million millennials living in the area. Also, Nigeria has 70 million millennials, making it an excellent target.
Smartphone and mobile equipment -Mobile networks are the primary generators of critical content in the company. Hence mobile equipment have to be well distributed.
Social Media Penetration- Social media is among the primary platform used to distribute content. Hence, social media presence is vital for the company’s growth.
After selecting a given company, Konbini moves in to perform test campaigns and observe the audience and the advertisers’ interest.