Customer satisfaction and higher customer loyalty
The phrase ‘the customer is always right’ has been incorporated into organizational cultures and operations as they strive to meet the clients’ needs. In the business world, customers are the determining factor in the success or failure of an organization. Successful businesses have mastered the art of meeting their customers’ needs by relying on their feedback and opinions about their products and services. The phrase is consistent with the customer’s feedback regarding the products or services they have received. By relying on customer’s feedback, businesses are in a better position to provide products and services that appeal to their customers, thus attracting a larger clientele base (Valderrama, Rawley, Smith, & Whiting, 2016). Therefore, ‘the customer is always right’ is based on customer satisfaction and loyalty, which are the main focuses of businesses.
Businesses have been structured towards meeting the objectives of increased customer satisfaction and higher customer loyalty. One of the approaches used in achieving this has been adopting the phrase ‘the customer is always right’ in their strategy. In achieving higher customer satisfaction, businesses are consistently relying on customers’ feedback in regards to products and services provided. Through the feedback, the businesses work towards improving the good experience while minimizing the clients’ bad experiences. Therefore, both positive and negative feedbacks are welcomed as they are a true reflection of how the customer feels about the services or products (Valderrama et al., 2016). Customer satisfaction goes hand in hand with customer loyalty. After incorporating customer’s feedback on products and services provided, customer satisfaction is achieved, which ultimately leads to customer loyalty and eventually, a larger clientele base that translates to profits for the business (Khadka, & Maharjan, 2017). Therefore, the phrase ‘customer is always right’ largely relies on customer’s feedback.
Customers play an integral part in the success of a business, which explains the focus directed by businesses in meeting their clients’ needs. The phrase ‘the customer is always right’ was coined to indicate the importance of customers. However, in its adoption in business, the phrase is primarily used in regards to customer feedback, which is used to increase customer satisfaction and loyalty. Therefore, by relying on their customers’ feedback, businesses are better positioned to operate effectively and successfully.