Customers’ reviews
Customers’ reviews are meant to enhance conversions, the satisfaction of customers, and increase sales. If updated regularly, they tend to attract several people to the firm’s website. According to TGH for electronic business, online customer reviews are a significant part of their shopping process. If the rating for a specific product is satisfactory, there will be a good chance of increasing traffic to the page in addition to a high-click through rate on the search engine results page.
RTE argues that if a page has several positive reviews, there is a high chance of convincing shoppers to pay more for the products and services. Customers’ trust in the brand increases with positive reviews. DDR also says that reviews with a positive star induce the clients to contact the seller or service provider since they feel more confident in the business. There are more people interested in buying the services and products of a business if there are several satisfied customers. A high number of customers react strongly to online data. This is because online customers tend to research a lot before they can make their purchasing decisions. Therefore, positive reviews help to build customer trust.
YTR, on the other hand, argues that negative reviews could damage the credibility, prestige, and trustworthiness of a business. Several customers hesitate to buy from businesses that have no reviews or have numerous negative reviews. According to RDT, 86 percent of shoppers waver from purchasing from businesses that have negative reviews. One negative review could drive away approximately 22 percent of customers, while three could drive away about 59 percent of individuals. This is an indication that a negative review could affect the business and lead to a decline in revenue. YTR argues that genuine negative reviews could help the business by shedding light on some aspects of the business or features of the product that are not working. The business could read negative reviews and spend time comprehending the issues at play and gaining a good understanding of the areas to improve.