Deceptive advertising
Introduction
This deceptive advertising aims to ensure the selling of Pepsi as a product to its potential and willing customers. It also focuses on persuading its clients by providing various choices based on the full range of the different brands as well as the beverages which are designed with the motive of ensuring they create a smile to any individual face, at any moment and in any given place. The products are found in various countries to ensure that the clients experience easy access to them. The products are made to meet the tastes and preferences of the consumers to satisfy their wants. To attain this the use of diverse techniques for instance use of weasel words, expectations, slogans, misleading comparison and fallacious appeal based on the authority has been employed to enhance the customers uses the products, as well as they, enjoy the services offered.
In this case, I used the slogan as a technique regarding the advertisement on the Pepsi this approach tacitly is considered to be based on the fallacy. The slogan was based on the argument that I can obtain from the various phrases that will be interpreted as a slogan in this context of deceptive advertising. For instance, the use of the slogan of Pepsi is the Think Drink can be used on the Pepsi product and to ensure that it attracts the young users to become individuals of intelligence. The Pepsi industry claims to use the approach to ensure it persuades the youngsters that Pepsi is the think drink hence aiming to capture the youth market. (Rybaczewska et al. 2020). I used also convince the clients based on the fact that smart individuals are thinkers of Pepsi drinkers. Thus, this will motivate the clients and convince them to use the drink due to the argument that drinking Pepsi makes the user smart. Another slogan I used to use in this context based on Pepsi is the slogan of “That’s what I like” this slogan offers encouragement to the people based on the fact that if they open they will found the sound that can spur them to ensure the dance and carry on in the public as if no individual is watching but in reality they are. This involves the persons who live out loud regardless of worrying so much about other issues as quoted by the vice marketing manager of the Pepsi. Thus, use of the slogans is vital to capture the attention of the audience and insert the phrases on our memory.
Due to constant competition in the current economy, companies are forced to use deceptive advertising to get the attention of the users. For instance, the use of fallacies is a common technique that is used to convince buyers to buy your product. The primary purpose of the methods is to catch the attention of the viewers. I decided to employ the technique to create an advertisement for Pepsi. I preferred to use Michel Jackson as one of the celebrities. The advert tells the users that if you drink Pepsi, then you become Michel Jackson of this generation and able to meet him. Besides, the advert also shows the users that they can be ready to dance like him if they drink Pepsi. Since Michel Jackson is one of the most famous and best world celebrities, the advert can catch the attention of the viewers. The customers will be convinced to use the product because they want to be like Michel Jackson. The advert is unrealistic and unrealistic because it is impossible to become Michel Jackson by just drinking Pepsi.
The other technique that I used in creating a Pepsi advertisement is a misleading comparison. I develop a commercial where two farmers are racing horse-drawn carts. The farmers containing 50 bales of hay will then defeat the one with ten bales of hay. Then the advert can announce that fifty is more than ten. The advert is about the Pepsi Gatorade option, which has 50 calories and Coca-Cola Powerade option that contains ten calories. The advert implies that Gatorade has more calories the yields more energy. The advert cannot be substantiated that Gatorade can refuel athletes more than Powerade. The advert tells the consumers that Pepsi is the best product that can be used to refuel their energy. The use of misleading techniques in majorly meant to manipulate consumers by making empty claims. The comparisons of the two products id deceptive are various ways through the use of vague description.
The other technique that I used in creating the advert is anger dusting. It gives customers the wrong expectations concerning the product. For instance, I indicated that drinking diet Pepsi will help consumers in weight loss. The advert will be appealing to the public because many people are struggling with weight management. In the real sense, the product contains artificial sweeteners that may lead to gaining of weight.
In conclusion, advertisers have opted to use deceptive techniques to deceive customer in buying their products. In most cases, the products are not exactly what they have been described in the advert. The customers may end up purchasing wrong products due to influence, manipulation, deception and persuasion. Therefore, consumers should be aware of the advertising language and techniques used by companies to ensure that they purchase the right products.
References
Rybaczewska, M., Jirapathomsakul, S., Liu, Y., Chow, W. T., Nguyen, M. T., & Sparks, L. (2020). Slogans, brands and purchase behaviour of students. Young Consumers.
Zinman, J., & Zitzewitz, E. (2016). Wintertime for deceptive advertising? American Economic Journal: Applied Economics, 8(1), 177-92.