Design An Amazing User-Friendly Photography Website with Snapy.in
While researching for any particular service, the user prefers
checking out the easy-to-use and beautiful site and not the site that is plain
hard to navigate. Your photography website or ‘digital portfolio’ is an
essential topic if you are trying to gain more business online. A user-friendly
the site has more than 85% of chances of procuring the client than a cluttering
mess. There are many ways you can create your website. Either hire a website
designer or create it on your own. Many do not know but creating your website is an easy task given you have all the tools provided. In this scenario,
Snapy.in provides photographers with a platform to build their website or say
studio sites with all the free tools.
Here in this article, we are going to share all the tips and
pointers for creating a fantastic photography website. Remember these pointers
while creating your website with Snapy.in and grow your business.
- Choose the correct hosting for your site
A good website hosting is necessary for a good website as it
decides the security, speed and reliability of the site. Snapy.in provides
different packages where it gives the hosting service for creating your photography website. Choose Snapy.in, create your site and get more high
paying clients.
- Decide a fabulous layout
Before beginning, you’ll have to decide the style and structure of
your photography website. Unlike other sites, photography sites are more
inclined towards visuals and less written contents. Follow the visual
hierarchy consisting size, arrangement, colour and the contrast. While
deciding on these points, make sure that the layout matches with your style of
photography. Your website should represent you and your work and should be in
sync with it.
After this decision about the order in which the user will see
your website. With the eye-catching visuals, add the content which will
navigate users through your site. The more attractive your layout is, the more is
the chance of turning the user into a client. Snapy.in provides you with the
various exciting layouts for your photography sites to follow.
- Decide the content of your homepage
The homepage is the most critical part after deciding your layout is
the homepage. When users open a website, it takes them 45 seconds to determine whether they want to stay or exit. As a photography site, make sure that you
include only your best works, and some of that should be on your home page too!
If you have your logo, then add it on the homepage and if not, try to create
one to make your brand more personalize.
Use keyword-focused headlines with the vibrant image to give the user
something hold on to. Give a crystal clear message in accordance to your
website. Add the essential links such as the link to your blog, gallery, about us,
contact us page on the page where it can be easily visible to the user. Add a
Call to Action button for a user on the homepage, which can attract the user to
take action and turn into a client.
- Showcase your best work and let it shine
While creating a website, there can never be enough emphasis on the
portfolio you add. Your portfolio is the only thing that will decide whether
you are the one or not. For ex- if you are a wedding photographer, exhibit more
of such photographs. Same goes if you’re a food or fashion photographer.
Limit the number of photographs you add and showcase your best of
best amongst everything. Only post pictures relevant to the services you provide.
For example- do not add the pictures of fashion photography while all you do is
wedding photography.
- Make that about us page interesting
While looking at your works, the users or say potential clients
will want to know about the photographer providing such services. Rather than
giving a long description about self and experience, follow the formula of
infamous K-I-S-S- keep it short and straight forward. Start with your introduction, your
expertise, values and your speciality. End the about me section with the
services you provide and the brands you already worked with. Make sure to come
across as an exciting and humble being who is passionate about photography
and will give the clients whatever he/she is looking for.
- Don’t forget about “Search Engine Optimization.”
SEO’s play an essential role in online marketing. Keywords that
lead to the site are necessary as rather than directly asking for a particular
company, and users like to search about a specific photographer. Snapy.in provides
such high-click rate keywords with more than 80% chances to emerging on top of
users feed. The sites which are ranking on top have more chances of getting hired
than those on 2nd or 3rd google page. On the page, SEO elements can raise your feed value if
used at correct places. Use SEO on your feeds as well as in blogs. Snapy.in
also provides the blog element in their affordable plans for photographers.
- Add your social media tabs
Add your social media site links such as Instagram, Facebook or
WhatsApp so that the user can easily find you on other platforms and connect
with you. Users always try to find the different brands on other sites to know
about their fan following reviews from around the country and now the globe.
- Go for email
subscriptions
Email subscriptions are a great way to connect with your clients.
It’s better to ask for the visitor’s email id rather than their contact number
to which they may leave the site. Email marketing is one of the best ways to
connect with clients. There are more click-through rates than any other medium.
- Add your contact
Last but certainly not least, the contact page is another most essential requirement of the website. For those photographers who provide services via their website, they must provide for a medium to be contacted. Share your business number or your business email which you use and respond to. It will make it easier for the clients to reach you.