Diet and nutrition are essential for healthier lives; good health can be achieved by following various guidelines that encompass healthy nutrition. One recent study by Lancet and UNIFEC organization shows that millions of young population die annually due to malnutrition, and therefore, there exists the need to fight against the problem. Perhaps, through some of the print advertisements, the problem has been half solved. The baked beans advertisement exposes some of the critical and emotional information which can be used to advocate for better nutrition. This advertisement is entirely effective since it builds positive emotions in the viewers by stating some of the relevant and valid facts about the product.
The baked beans advertisement has incorporated some elements of pathos by presenting some of the content which triggers the emotions of the readers and audience positively. This content, “Love the taste or your money back,” is someway causing brilliant emotions that can make most of the viewers of this advertisement fall in love with the product, thereby increasing their willingness to go for the product. The pathos used also reminds the viewers of the advert the importance of baked beans in their bodies since the latter provides essential nutrients, thus preventing malnutrition and even some chronic infections. This advert creates a sense of reassurance that the prospective consumers of the product will have nothing to lose by purchasing it, thus impacting the feeling of better consideration and care, which drives more people into buying the product. The fact that baked beans are a better source of various nutrients and can prevent malnutrition, especially in the young population, still creates the sense that the essentiality of the advert and the product advertised therein.
Baked beans advert also tends to be influential by incorporating the sense of logos technique which tries as much as possible to convince the readers and viewers of the advert that the product in question is worthy and even more satisfying. Basically, the logos technique emphasizes some of the relevant facts about the product; for instance, “are there other beans toast?” which gives a simple fact that beans toast may serve all-purpose and ultimately satisfy in that form.
This print advertisement makes indirect use of ethos in its application to create the spirit of intensive persuasion, making more viewers of the advert love the product while at the same time establishing credibility by showing the audience what makes the product worth it. The advert describes the products as follows; “It is rich. Thick containing tomato sauce that we know you will love.” This aspect depicts the high probability that most of the viewers and readers of the advert love what makes the product. The contents of the advert also remind the audience that the components and substance contained in the product matters while not giving false details.
In my opinion, I tend to think that the advertisement was creative enough; it executed its purpose in a presentable and intelligent way. The fact that the information is precise, short, and appealing makes the advert effective before the eyes of the readers. Perhaps, the advert also creates some great feelings by reminding the audience that they will love the taste since there can be no other form of the product better than the one provided in this context.
In general, I think that baked beans advertisement is well designed and approached, making it influential before most of its viewers and readers who also may end up loving the product. The advert does not dwell on less important information concerning the product; it directly incorporates a unique and brilliant approach that cultivates an atmosphere full of great feelings that creates the instinct of going for the product. Baked beans print advertisement also makes practical and creative incorporation of ethos, logos, and pathos, thereby encouraging the audience to go for the product.