Digital Marketing Sales Pitch
Industrial machinery falls among the majority of competitive industries globally. As such, there is a need to develop a sales pitch which serves as the prospect’s or existing client’s first in-person interaction or inter-linkage with the company. Additionally, it provides a perfect chance in expanding the customer’s understanding of the company past what they perceive to know. The present paper presents an outline of the sales pitch for Valley Equipment Company, dealers in industrial machinery for new and remanufactured machines like motors, pumps, heat changers, among others.
The core aim of a sales pitch is to provide a simple and catchy outline that serves as a guide, putting in detail when required by the Valley Equipment company prospects. The first technique I would use to prepare the company’s machines to sell is through providing an overview demonstration in the company’s Facebook account and website for the release of a new or remanufactured machine. These overview demonstrations will provide the customers with the experience of the real machine, assisting them in learning, developing interest, and raising motivation towards purchasing the machine. Secondly, I will provide the company machine’s value propositions. This feature will offer an explanation of why the prospects should consider the company as well as the products offered when buying machines similar to those offered by Valley Equipment Company (Burnham, 2018). Furthermore, it will also make the company’s product more attractive to the clients. Finally, the pitch will include objection prevention. This feature is essential for the company’s digital marketing as it will counter the majority of common objections that the prospects might have. They offer prior responses to the objections that might be raised by customers.
References
Burnham, C. (2018). Four key elements of your sales overview pitch. The fabricator.
References
išoraitė, m. (2016). Raising brand awareness through internet marketing tools. Independent Journal of Management & Production, 7(2), 320-339.