Diva Amelia

Demographics

Age: 26

Education: College Graduate

Work: Realtor

Average income: $72,000

Location: Melbourne

Family: Lives with husband and a daughter

Social networks

Celebrity customers

Work friends

Former college friends

Shopping experiences

Online

Fashion influence

Music provides clues of what is cool enough to have on.

Social media- anything that is not trendy here is not trendy in the streets.

In fashion week magazines, I look for the latest trends and the unknown products of creative talent brought to the limelight.

Celebrities give a divine appeal to products, and relating certain accessories to them makes the products more special and intriguing to have on

Fellow mums and colleagues give a sense of direction, competition for the best, and feedback on whether or not what I’m having on or intends to purchase is worth it, or necessary.

Outfit and accessories that are designed with my problems in mind.

Needs and Preferences

Accessories that blend well with the modern official outfit for work.

Prefers trendy stuff that makes her stand out from peer, in terms of efficiency and design

Spontaneous products that solve everyday problems once and for all

Frustrations

Not finding something impressive to buy, especially when it’s urgent

It is frustrating when products are too expensive to purchase since I have bills and loans to pay.

Not getting compliments from clients and workmates, especially after heavy spending.

When I am limited and cannot find a variety of products that I am looking for.

Tech:

Mobile devices: iPhone 11, Sumsang tablet, MacBook Laptop.

Desktop device: iMac all-in-one computer

Connection Type: Opalnet Home Fiber, LTE

Amelia’s story.

Accessing my phone from my purse is quite tedious. My phone’s casing is prone to scratches from my set of keys as they bump into each other. As a mom, leaving my child in daycare requires me to continually have my phone, not with me, but on me. This is quite tedious, given the large size of my phone.

When dealing with high-end buyers and consumers, it is crucial to put the phone away. However, having to fetch it when it rings in a purse is like finding a needle in a haystack. This often wastes essential time and crates a disorganized impression. This is what most women deal with, given that we change purses often, the layout of the pockets and zips are hard to master.

My sense of fashion was redefined when I chose the accessories to cater to my needs. Given that my husband, an architect, is always on the move, traveling from town to town, I have to have my phone next to me throughout the day, for smoother communication.

Whenever I find free time, I hang around with either friends, my daughter, and sometimes my husband. We often post selfies online, as we enjoy the peaceful, free time together, which helps boosts my social appeal to companies and customers.

Having the phone barely inches from my palms is crucial, especially when I want to take photographs of interesting places I have seen, or pin a location for later scouting, especially when in a moving car, or a random photo of a social experience.