| Project Proposal |
Dudu Osun Black Soap for Acne
Executive Summary
In this age, when digitization and internet are touching every aspect of business management and promotion, E-commerce is an integral series in this term. E-commerce provides the facility of electronically buying and selling the products with the help of a digital platform. An E-commerce platform can be used through a standalone computer to the mobile devices even though the smart handset too. E-Commerce web portals have become popular both for the seller as well for the buyer as it provides the facility of reaching the customers cost-effectively as well customers can purchase global products at any place without wasting time. Most importantly, in this age, using the web portal for business promotion has become not only an innovative tool but also is a necessary activity. We are presenting a project proposal for the E-commerce website for the development of the Dude Onus Black Soap for Acne. This report will give the details of the benefit and market reach for the Onus Black soap in a far better way. Through this report, the discussion on the background information, potential customers, the likelihood of success, design issues, benefits of E-commerce website and other detail will be presented.
Table of Contents
4.0 Potential customers for Dudu Osun Black Soap for Acne. 5
5.1 Strategy for Marketing through E-commerce platform.. 6
1.0 Introduction
E-commerce is a modern business methodology for the modern business that supports the requirements of the contemporary market. In generic, it can be defined as a digital platform for providing the opportunity to the customers as well to the sellers to purchase and sell the products online. The main objective of the E-commerce platform is to reduce the cost and improve the quality with instant reach to the customers. It provides the means of exchanging the paperless business information to the customers using the digital medium. The E-commerce platform provides the facility to its customers like cashless payment mode through credit cards, debit cards, smart card etc. with the 24×7 support to the customers. It provides a cost-effective method of advertising products and better business management solutions to its customers. By using the digital platform, companies can connect with global customers in a better way. Most importantly, through an e-commerce platform, the orders can be generated at any time that helps in better functioning of the sales and better analysis for pre-sales and post-sales. The sales report can be generated easily that allows the organization in better financial planning. Along with above e-commerce platform provides the facility of faster, reliable and efficient communication with the customers that helps in providing better services and developing excellent customer relationship too. It provides the feature of asynchronous transaction facility that automatically handles the communication system (Nanehkaran, 2013).
2.0 Background
Dudu Osun Black Soap for Acne is a popular product of the Tropical Natural Company Nigeria. The company is in the production and sales of the age-long African black soap that is made from the natural ingredients and herbs obtained through the tropical rain forest and savannah regions. It is prevalent among the users due to its natural features of protecting and curing the skin of the acne and also provides the glowing skin. It has no artificial colour, preservatives and is completely biodegradable. It contains a high percentage of calcium carbonate derived from diverse forms of wood ash. It also contains potash, an ingredient used in making lye. Lye is a common ingredient in most of the soaps. Dudu Osun Black soap has the right proportions for your use in the control of acne. The soap has natural anti-bacterial property that makes difficult for bacteria to survive on its surface. The main natural ingredients in the soap are Palm kernel Oil, Cocoa pod ash, sheaf butter, water, honey, lime juice, camwood, Aloe Vera and fragrance. It is beneficial for the care of sensitive skin. The cost of one bar is £3.99. The company desires to have better customer reach for this soap and could get better sales in other countries too, and most importantly, in the cost-effective mode (Shahjee, 2017).
3.0 Aim of the project
The aim of this project is as follows-
- To present the E-portal benefits and purposed design for the sale of Dudu Osun Black Soap for Acne.
- Will present the design issues of the E-commerce portal.
- To present the details of potential customers for this product.
- To analyze the likelihood of the success of this mode of marketing.
- To present the risk associated with this mode of marketing.
- Plan to mitigate the risks and how to use this platform in a better way (Wigand, 2010).
3.1 Objectives
The objectives of this project are as follows-
- To present the design of the E-portal.
- To present the design issues of the E-commerce portal.
- To highlight the benefits of this model of a platform for the customer reach.
- Analyze the details of potential customers for this product.
- To present the risk mitigation plan.
- To present the competitive strategy for this product in the market.
4.0 Potential customers for Dudu Osun Black Soap for Acne
In this world where peoples are traditionally attracted with the beauty of the skin finding the potential customers will not be very tough and in the current scenario when the whole world is adopting the natural ingredients for their skincare. The main potential customers will be females and teenage boys too who in this age suffer from the problem of acne. The most definite appeal of this product is its natural ingredients, and the traditional method of preparing the soap is also the main attraction for the customers. Along with this, the soap will be adopted by the customers irrespective of gender and age suffering from any kind of skin disease and needs their skin to be cleaned effectively. The product should be introduced to the dermatologists so that they can refer to their patients, too (Basu, 2013).
4.1 Likelihood of Success
The E-portal will be successful as it will provide the opportunity to attract customers globally. Secondly, it is a cost-effective mode of connecting with a large number of customers, and most importantly in this digital age, most of the new age customers are shifting toward digital shopping and has developed its big market share so the likelihood of success of this E-commerce portal will be very high and the customer will get excellent benefits. Along with this a large number of peoples have understood the side effects of artificial products on the skin and are diverting towards the natural ingredients as if they will not provide benefit but will never harm the skin of the user (Zappala, 2017).
5.0 Design Issues
While designing the E-commerce platform for the Dudo Osun Black Soap following issues is required to be considered-
- The E-commerce platform should be user friendly and should be available in simple language so that novice users can also efficiently work on it.
- The Portal should be designed according to the latest E-commerce trends.
- This platform should have proper customer order and feedback facility.
- It should provide the features of the soap in an exciting manner.
- The Portal should be made available 24×7.
- The information is required to be updated on the regular model.
- The website should have support guidelines for users to give their orders easily (Manzoor, 2010).
5.1 Strategy for Marketing through an E-commerce platform
To achieve the long-term goals through an E-commerce platform, it is required that proper strategy is needed to develop as it will help in improving the road map for the success of this platform. The policy should address the procedure of designing the content for the E-portal and should discuss the methods and activities to handle the customer orders and feedback. The proper plan for advertising of the Portal through Google ads and in other well-established platforms such as social sites should be developed. Though there are many E-commerce websites with good content and proper response to the customers will help in improving the niche for the product in the market.
Conclusion
The main objective of the E-commerce platform is to reduce the cost and improve the quality with instant reach to the customers. It provides the means of exchanging the paperless business information to the customers using the digital medium. The E-commerce platform provides the facility to its customers like cashless payment mode through credit cards, debit cards, smart card etc. with the 24×7 support to the customers. This report has presented the features of the product and its potential for attracting customers. It gave the design issues in brief and like-hood of its success too. Working on this project was a learning opportunity and will be helpful in my entire career.
Reference
Abdul Gaffar Khan, (2016), Electronic Commerce: A Study on Benefits and Challenges in Emerging economy, Online ISSN: 2249-4588 & Print ISSN: 0975-5853
Basu, S., 2013. Global Perspectives on E-Commerce Taxation Law. Ash gate publication.
Manzoor, A., 2010. E-Commerce: An Introduction. Berlin: LAP Lambert Academic Publishing, pp.0-432.
Nanehkaran, Y. A., 2013. An Introduction To Electronic Commerce, INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 2, ISSUE 4, APRIL 2013 ISSN 2277-8616
Shahjee, R., 2017. The impact of Electronic commerce on the global market, ISSN-2278-2222
Wigand, R., 2010. Electronic Commerce: Definition, Theory, and Context. Inf. Soc.. 13. 1-16.
Zappala, S., 2017. Impact of e-Commerce on Consumers and Small Firms. Routledge publication
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